Predicting viewer gifting behavior in sports live streaming platforms: The impact of viewer perception and satisfaction

Journal of Business Research - Tập 144 - Trang 599-613 - 2022
Haoyu Liu1, Kim Hua Tan1, Kulwant Pawar1
1Nottingham University Business School, The University of Nottingham, Nottingham NG8 1BB, United Kingdom

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