Positive affect moderates the impact of assortment size on choice satisfaction

Journal of Retailing - Tập 89 - Trang 397-408 - 2013
Gerri Spassova1, Alice M. Isen2
1Faculty of Business and Economics, Monash University, 26 Sir John Monash Drive, Caulfield East, VIC 3145, Australia
2S.C. Johnson Graduate School of Management, Cornell University, Ithaca, NY 14853-6201, USA

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