Porter's (1980) Generic Strategies and Performance: An Empirical Examination with American Data

Organization Studies - Tập 7 Số 1 - Trang 37-55 - 1986
Danny Miller1, Peter H. Friesen2
1Faculty of Management McGill University, and Ecole des Hautes Etudes Commerciales, University of Montreal, Montreal, Canada
2Faculty of Management, McGill University, Montreal, Canada

Tóm tắt

Porter's (1980) three generic strategies have received a great deal of attention recently in the literature on strategic management. In this, the first of two papers, we employ methods of taxonomy on the PIMS data base of consumer durable business units to determine whether Porter's differentiation, cost leadership and focus types occur with any degree of regularity. Then, in a sequel paper to appear in O.S. we examine whether the types differ among each other and between types not displaying differentiation or cost leadership in their growth and ROI performance.

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Tài liệu tham khảo

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Organization Studies

Tập 7 Số 1

37-55

Thông tin tác giả