Place branding research: a thematic review and future research agenda
Tóm tắt
Từ khóa
Tài liệu tham khảo
Aitken, R., & Campelo, A. (2011). The four Rs of place branding. Journal of Marketing Management, 27(9–10), 913–933.
Alcaniz, E. B., García, I. S., & Blas, S. S. (2009). The functional-psychological continuum in the cognitive image of a destination: a confirmatory analysis. Tourism Management, 30(5), 715–723.
Alekseyevna, K., & Viktorovna, S. (2014). Place branding as a development factor of tourist regions. World Applied Sciences Journal, 30, 107–108.
Allen, G. (2007). Place branding: new tools for economic development. Design Management Review, 18(2), 60–68.
Andersson, M., & Ekman, P. (2009). Ambassador networks and place branding. Journal of Place Management and Development, 2(1), 41–51.
Anholt, S. (2005). Some important distinctions in place branding. Place Branding and Public Diplomacy, 1(2), 116–121.
Anholt, S. (2006a). Is place branding a capitalist tool? Place Branding and Public Diplomacy, 2(1), 1–4.
Anholt, S. (2006b). Public diplomacy and place branding: Where’s the link? Place branding and Public diplomacy, 2(4), 271–275.
Anholt, S. (2008). Place branding: Is it marketing, or isn’t it? Place Branding and Public Diplomacy, 4(1), 1–6.
Anholt, S. (2010). Definitions of place branding working towards a resolution. Place Branding and Public Diplomacy, 6(1), 1–10.
Ashworth, G. (2009). The instrument of place branding: How it is done? European Spatial Research Policy, 16(1), 9–22.
Ashworth, G. (2010). Should we brand places? Journal of Town & City Management, 1(3), 248–253.
Askegaard, S., & Kjeldgaard, D. (2007). Here, there, and everywhere: place branding and gastronomical globalization in a macromarketing perspective. Journal of Macromarketing, 27(2), 138–147.
Azevedo, A. (2004). Image transference from product branding to place branding: the case study of Marinha Grande Mglass. International Review on Public and Non Profit Marketing, 1(2), 101–111.
Baloglu, S. (1999). A path analytic model of visitation intention involving information sources, sociopsychological motivations, and destination image. Journal of Travel & Tourism Marketing, 8(3), 81–90.
Barnett, M. (2013). Municipal Place branding for economic development (Master’s thesis). Retrieved from ProQuest Dissertations and Theses. (1551455).
Baum, T., Hearns, N., & Devine, F. (2008). Place branding and the representation of people at work: exploring issues of tourism imagery and migrant labour in the Republic of Ireland. Place Branding and Public Diplomacy, 4(1), 45–60.
Beracs, J., et al. (2006). How has place branding developed during the year that place branding has been in publication? Place Branding and Public Diplomacy, 2(1), 6–17.
Bitterman, A. (2008). Brandtopia a critical consideration of the evolution and future of place branding (Doctoral dissertation). Retrieved from ProQuest Dissertations and Theses. (3307612).
Blichfeldt, B. S. (2005). Unmanageable place brands? Place Branding and Public Diplomacy, 1(4), 388–401.
Bodet, G., & Lacassagne, M. (2012). International place branding through sporting events: a British perspective of the 2008 Beijing Olympics. European Sport Management Quarterly, 12(4), 357–374.
Boisen, M., Terlouw, K., & Gorp, B. (2011). The selective nature of place branding and the layering of spatial identities. Journal of Place Management and Development, 4(2), 135–147.
Boland, P. (2013). Sexing up the city in the international beauty contest: the performative nature of spatial planning and the fictive spectacle of place branding. Town Planning Review, 84(2), 251–274.
Boo, S., Busser, J., & Baloglu, S. (2009). A model of customer-based brand equity and its application to multiple destinations. Tourism Management, 30(2), 219–231.
Boyne, S., & Hall, D. (2004). Place promotion through food and tourism: Rural branding and the role of websites. Place Branding and Public Diplomacy, 1(1), 80–92.
Braun, E., Kavaratzis, M., & Zenker, S. (2013). My city – my brand: the different roles of residents in place branding. Journal of Place Management and Development, 6(1), 18–28.
Braun, E., Eshuis, J., & Klijn, E. H. (2014). The effectiveness of place brand communication. Cities, 41(1), 64–70.
Brown, S., McDonagh, P., & Shultz, C. (2013). A brand so bad it’s good: the paradoxical place marketing of Belfast. Journal of Marketing Management, 29(11–12), 1251–1276.
Cai, A. (2002). Cooperative branding for rural destinations. Annals of Tourism Research, 29(3), 720–742.
Campelo, A., Aitken, R., Thyne, M., & Gnoth, J. (2014). Sense of place: the importance for destination branding. Journal of Travel Research, 53(2), 154–166.
Cavicchi, A., Rinaldi, C., & Corsi, M. (2013). Higher education institutions as managers of wicked problems: place branding and rural development in Marche Region, Italy. International Food and Agribusiness Management Review, 16(Special Issue A), 51–68.
Chan, C., & Marafa, L. (2013). A review of place branding methodologies in the new millennium. Place Branding and Public Diplomacy, 9(4), 236–253.
Chandler, A. M. (2013). It’s in Minnesota’s nature: an exploration into building social capital through place branding (Master’s thesis). Retrieved from ProQuest Dissertations and Theses. (1546060).
Clifton, N. (2011). Regional culture in the market place: place branding and product branding as cultural exchange. European Planning Studies, 19(11), 1973–1994.
Coaffee, J., & Rogers, P. (2008). Reputational risk and resiliency: the branding of security in place-making. Place Branding and Public Diplomacy, 4(3), 205–217.
Cull, N. J. (2014). Africa’s breakthrough: Art, place branding and Angola’s win at the Venice Biennale, 2013. Place Branding and Public Diplomacy, 10(1), 1–5.
Daramola-Martin, A. (2009). Liverpool One and the transformation of a city: place branding, marketing and the catalytic effects of regeneration and culture on repositioning Liverpool. Place Branding and Public Diplomacy, 5(4), 301–311.
Dempsey, K. E. (2011). Galicia’s hurricane: the politics of regional representation and place branding (Doctoral dissertation). Retrieved from ProQuest Dissertations and Theses. (3488744).
Dinnie, K. (2004). Place branding: overview of an emerging literature. Place Branding and Public Diplomacy, 1(1), 106–110.
Dooley, G., & Bowie, D. (2005). Place brand architecture: strategic management of the brand portfolio. Place Branding and Public Diplomacy, 1(4), 402–419.
Florek, M., Insch, A., & Gnoth, J. (2006). City council websites as a means of place brand identity communication. Place Branding and Public Diplomacy, 2(4), 276–296.
Forristal, L., & Lehto, X. (2009). Place branding with native species: personality as a criterion. Place Branding and Public Diplomacy, 5(3), 213–225.
Freire, J. R. (2005). Geo-branding, are we talking nonsense? A theoretical reflection on brands applied to places. Place Branding and Public Diplomacy, 1(4), 347–362.
Freire, J. R. (2009). Local people’ a critical dimension for place brands. Journal of Brand Management, 16(7), 420–438.
Freire, J. R. (2012). Special section: place branding in the Middle East. Place Branding and Public Diplomacy, 8(1), 46–47.
Fullerton, J., Kendrick, A., & Wallis, C. (2008). Brand Borat? Americans’ reaction to a Kazakhstani place branding campaign. Place Branding and Public Diplomacy, 4(2), 159–168.
García, M. D. D., Horlings, L., Swagemakers, P., & Fernández, X. S. (2013). Place branding and endogenous rural development. Departure points for developing an inner brand of the River Minho estuary. Place branding and Public Diplomacy, 9(2), 124–140.
Gertner, D. (2007). Place branding: Dilemma or reconciliation between political ideology and economic pragmatism? Place Branding and Public Diplomacy, 3(1), 3–7.
Gertner, D. (2011a). Unfolding and configuring two decades of research and publications on place marketing and place branding. Place Branding and Public Diplomacy, 7(2), 91–106.
Gertner, D. (2011b). A (tentative) meta-analysis of the ‘place marketing’ and ‘place branding’ literature. Journal of Brand Management, 19(2), 112–131.
Giovanardi, M. (2012). Haft and sord factors in place branding: between functionalism and representationalism. Place Branding and Public Diplomacy, 8(1), 30–45.
Giovanardi, M., Lucarelli, A., & Pasquinelli, C. (2013). Towards brand ecology: an analytical semiotic framework for interpreting the emergence of place brands. Marketing Theory, 13(3), 365–383.
Gold, E. R. (2006). Intellectual architecture as place brand. Place Branding and Public Diplomacy, 2(3), 220–228.
Gould, M., & Skinner, H. (2007). Branding on ambiguity? Place branding without a national identity: Marketing Northern Ireland as a post-conflict society in the USA. Place Branding and Public Diplomacy, 3(1), 100–113.
Govers, R. (2011). From place marketing to place branding and back. Place Branding and Public Diplomacy, 7(4), 227–231.
Govers, R. (2013). Why place branding is not about logos and slogans. Place Branding and Public Diplomacy, 9(2), 71–75.
Gustavsson, E., & Elander, I. (2012). Cocky and climate smart? Climate change mitigation and place-branding in three Swedish towns. Local Environment, 17(8), 769–782.
Hakala, U., & Öztürk, S. (2013). One person can make a difference – although branding a place is not a one-man show. Place Branding and Public Diplomacy, 9(3), 182–188.
Hall, C. (2008a). Servicescapes, designscapes, branding, and the creation of place‐identity: South of Litchfield, Christchurch. Journal of Travel & Tourism Marketing, 25(3–4), 233–250.
Hall, C. M. (2008b). Santa Claus, place branding and competition. Fennia, 186(1), 59–67.
Hall, C. M. (2014). Will climate change kill Santa Claus? Climate change and high-latitude christmas place branding. Scandinavian Journal of Hospitality and Tourism, 14(1), 23–40.
Hankinson, G. (2004). Relational network brands: towards a conceptual model of place brands. Journal of Vacation Marketing, 10(2), 109–121.
Hankinson, G. (2010). Place branding research: a cross-disciplinary agenda and the views of practitioners. Place Branding and Public Diplomacy, 6(4), 300–315.
Hanna, S A. (2011). Strategic place brand management (Doctoral dissertation). Retrieved from ProQuest Dissertations and Theses. (U598964).
Hanna, S., & Rowley, J. (2008). An analysis of terminology use in place branding. Place Branding and Public Diplomacy, 4(1), 61–75.
Hanna, S., & Rowley, J. (2011). Towards a strategic place brand management model. Journal of Marketing Management, 27(5–6), 458–476.
Hanna, S., & Rowley, J. (2012). Practitioners views on the essence of place brand management. Place Branding and Public Diplomacy, 8(2), 102–109.
Hanna, S., & Rowley, J. (2013a). A practitioner-led strategic place brand-management model. Journal of Marketing Management, 29(15–16), 1782–1815.
Hanna, S., & Rowley, J. (2013b). Place brand practitioners’ perspectives on the management and evaluation of the brand experience. Town Planning Review, 84(4), 473–493.
Hansen, R.H. (2010). The narrative nature of place branding. Place Branding and Public Diplomacy: 268–279.
Harrison-Walker, L. J. (2012). Place brands and the relational branding communication process. Academy of Marketing Studies Journal, 16(Supplement 4), 51–59.
Hildreth, J. (2010). Place branding: a view at arm ’ s length. Place Branding and Public Diplomacy, 6(1), 27–35.
Hildreth, J. (2013). The joys and sorrows of logos and slogans in place branding. Place Branding, 9(4), 217–222.
Horlings, L. G. (2012). Place branding by building coalitions; lessons from rural – urban regions in the Netherlands. Place Branding and Public Diplomacy, 8(4), 295–309.
Hornskov, S. B. (2007). On the management of authenticity: culture in the place branding of Oresund. Place Branding and Public Diplomacy, 3(4), 317–331.
Hosany, S., Ekinci, Y., & Uysal, M. (2006). Destination image and destination personality: an application of branding theories to tourism places. Journal of Business Research, 59(5), 638–642.
Hosper, G. (2004). Place marketing in Europe the branding of Oresund region. Intereconomics, 39(5), 271–279.
Houliez, C. (2010). Branding places or branding spatial practices ? Retail spaces in the age of mixed realities. Place Branding and Public Diplomacy, 6(2), 87–96.
Hoyng, R. (2014). Place brands, nonbrands, tags and queries: the networks of urban activism in the creative city Istanbul. Cultural Studies, 28(3), 494–517.
Iversen, N., & Hem, L. (2008). Provenance associations as core values of place umbrella brands: a framework of characteristics. European Journal of Marketing, 42(5–6), 603–626.
Jacobsen, B. P. (2009). Investor-based place brand equity: a theoretical framework. Journal of Place Management and Development, 2(1), 70–84.
Jacobsen, B. P. (2012). Place brand equity: a model for establishing the effectiveness of place brands. Journal of Place Management and Development, 5(3), 253–271.
Jansson, D. (2012). Branding Å land, branding Å landers: reflections on place identity and globalization in a Nordic archipelago. Place Branding and Public Diplomacy, 8(2), 119–132.
Johansson, M. (2012). Place branding and the imaginary: the politics of Re-imagining a Garden City. Urban Studies, 49(16), 3611–3626.
Kalandides, A. (2011). City marketing for Bogota’: a case study in integrated place branding. Journal of Place Management, 4(3), 282–291.
Kaplan, M., Yurt, O., Guneri, B., & Kurtulus, K. (2010). Branding places: applying brand personality concept to cities. European Journal of Marketing, 44(9–10), 1286–1304.
Kavaratzis, M. (2004). From city marketing to city branding: towards a theoretical framework for developing city brands. Place Branding and Public Diplomacy, 1(1), 58–73.
Kavaratzis, M. (2005). Place branding: a review of trends and conceptual models. The Marketing Review, 5(4), 329–342.
Kavaratzis, M. (2012). From “necessary evil” to necessity: stakeholders’ involvement in place branding. Journal of Place Management and Development, 5(1), 7–19.
Kavaratzis, M., & Hatch, M. (2013). The dynamics of place brands: an identity-based approach to place branding theory. Marketing Theory, 13(1), 69–86.
Kemp, E., Childers, C., & Williams, K. (2012). Place branding: creating self-brand connections and brand advocacy. Journal of Product & Brand Management, 21(7), 508–515.
Kerr, G., & Balakrishnan, M. (2012). Challenges in managing place brands: the case of Sydney. Place Branding and Public Diplomacy, 8(1), 6–16.
King, C., & Crommelin, L. (2013). Surfing the yinzernet: exploring the complexities of place branding in post-industrial Pittsburgh. Place Branding and Public Diplomacy, 9(4), 264–278.
Klijn, E., Eshuis, J., & Braun, E. (2012). The influence of stakeholder involvement on the effectiveness of place branding. Public Management Review, 14(4), 499–519.
Konecnik, M., & Gartner, W. C. (2007). Customer-based brand equity for a destination. Annals of Tourism Research, 34(2), 400–421.
Konecnik Ruzzier, M., & Petek, N. (2012). The importance of diverse stakeholders in place branding: the case of “I feel Slovenia”. Anatolia -An International Journal of Tourism and Hospitality Research, 23(1), 49–60.
Konecnik Ruzzier, M., & de Chernatony, L. (2013). Developing and applying a place brand identity model: the case of Slovenia. Journal of Business Research, 66(1), 45–52.
Kostanski, L. (2011). Toponymic dependence research and its possible contribution to the field of. Place Branding and Public Diplomacy, 7(1), 9–22.
Kotler, P., et al. (2004). Where is place branding heading? Place Branding and Public Diplomacy, 1(1), 12–35.
Kotler, P., Haider, D., & Rein, I. (1993). Marketing places: attracting investment, industry, and tourism to cities, states, and nations. New York: Free Press, Toronto: Maxwell Macmillan.
Lemmetyinen, A., Go, F., & Luonila, M. (2013). The relevance of cultural production – Pori Jazz – in boosting place brand equity. Place Branding and Public Diplomacy, 9(3), 164–181.
Lichrou, M., O’Malley, L., & Patterson, M. (2010). Narratives of a tourism destination: local particularities and their implications for place marketing and branding. Place Branding and Public Diplomacy, 6(2), 134–144.
Lindstedt, J. (2011). Place, identity and the socially responsible construction of place brands. Place Branding and Public Diplomacy, 7(1), 42–49.
Lu, Y. (2012). An investigation of the relationship between cluster brands and individual brands: a place branding perspective (Doctoral dissertation). Retrieved from ProQuest Dissertations and Theses. (3539388).
Lucarelli, A., & Berg, P. (2011). City branding: a state-of-the-art review of the research domain. Journal of Place Management and Development, 4(1), 9–27.
Lucarelli, A., & Brorström, S. (2013). Problematizing place branding research: a meta-theoretical analysis of the literature. The Marketing Review, 13(1), 65–81.
Maheshwari, V. (2010). Interpreting place branding and its significance in sustainable development (Doctoral dissertation). Retrieved from ProQuest Dissertations and Theses. (U566886).
Maheshwari, V., Vandewalle, I., & Bamber, D. (2011). Place branding’s role in sustainable development. Journal of Place Management and Development, 4(2), 198–213.
Mak, A. K. Y. (2011). An identity-centered approach to place branding: case of industry partners’ evaluation of Iowa’s destination image. Journal of Brand Management, 18(6), 438–450.
Martinez, N. (2012). City marketing and place branding: a critical review of practice and academic research. Journal of Town & City Management, 2(4), 369–394.
Mauro, L. J. (2011). A sense of place: branding the Richardson Olmsted complex through architectural motif (Master’s thesis). Retrieved from ProQuest Dissertations and Theses. (1502327).
Mayes, R. (2008). A place in the sun: the politics of place, identity and branding. Place Branding and Public Diplomacy, 4(2), 124–135.
McGeary, B. J. (2012). Houses, Hot Dogs, and Hoods: place branding and the reconstruction of identity in Rick Seabak’s Pittsburgh documentaries (Doctoral dissertation). Retrieved from ProQuest Dissertations and Theses. (3534594).
Medway, D., & Warnaby, G. (2008). Alternative perspectives on marketing and the place brand. European Journal of Marketing, 42(5/6), 641–653.
Melewar, T., & Dennis, C. (2013). Special issue: 2nd International Colloquium on Place Marketing and Nation Branding. The Marketing Review, 13(3), 229–232.
Merrilees, B., Miller, D., & Herington, C. (2009). Antecedents of residents’ city brand attitudes. Journal of Business Research, 62(3), 362–367.
Metaxas, T. (2010). Place marketing, place branding and foreign direct investments: defining their relationship in the frame of local economic development process. Place Branding and Public Diplomacy, 6(3), 228–243.
Mettepenningen, E., et al. (2012). Exploring synergies between place branding and agricultural landscape management as a rural development practice. Sociologia Ruralis, 52(4), 432–452.
Mittilä, T., & Lepistö, T. (2013). The role of artists in place branding: a case study. Place Branding and Public Diplomacy, 9(3), 143–153.
Ooi, C. S. (2008). Reimagining Singapore as a creative nation: the politics of place branding. Place Branding and Public Diplomacy, 4(4), 287–302.
Orth, U. R., et al. (2012). Using attribution theory to explain tourists’ attachments to place-based brands. Journal of Business Research, 65(9), 1321–1327.
Pant, D. R. (2005). A place brand strategy for the Republic of Armenia: ‘quality of context’ and ‘sustainability’ as competitive advantage. Place Branding and Public Diplomacy, 1(3), 273–282.
Papadopoulos, N. (2004). Place branding: evolution, meaning and implications. Place Branding and Public Diplomacy, 1(1), 36–49.
Pedersen, S. (2004). Place branding: giving the region of Øresund a competitive edge. Journal of Urban Technology, 11(1), 77–95.
Peel, D., & Lloyd, M. (2007). Towards another place ? The regulation of artwork and place re-branding. Place Branding and Public Diplomacy, 3(4), 268–279.
Peel, D., & Lloyd, M. (2008). New communicative challenges Dundee, place branding and the reconstruction of a city image. Town Planning Review, 79(5), 507–532.
Pigman, G. A. (2012). Public diplomacy, place branding and investment promotion in ambiguous sovereignty situations: the cook islands as a best practice case. Place Branding and Public Diplomacy, 8(1), 17–29.
Pike, S. (2009). Destination brand positions of a competitive set of near-home destinations. Tourism Management, 30(6), 857–866.
Porter, N. (2013). Single-minded, compelling, and unique: visual communications, landscape, and the calculated aesthetic of place branding. Environmental Communication, 7(2), 231–254.
Pryor, S., & Grossbart, S. (2007). Creating meaning on main street: towards a model of place branding. Place Branding and Public Diplomacy, 3(4), 291–304.
Rausch, A. S. (2008). Place branding in rural Japan: cultural commodities as local brands. Place Branding and Public Diplomacy, 4(2), 136–146.
Rein, I., & Shields, B. (2007). Place branding sports: strategies for differentiating emerging transitional, negatively viewed and newly industrialised nations. Place Branding and Public Diplomacy, 3(1), 73–85.
Ren, C., & Blichfeldt, B. (2011). One clear image? Challenging simplicity in place branding. Scandinavian Journal of Hospitality and Tourism, 11(4), 416–434.
Rizzi, P., & Dioli, I. (2010). Strategic planning, place marketing and city branding: the Italian case. Journal of Town & City Management, 1(3), 300–317.
Rothschild, N., Alon, I., & Fetscherin, M. (2012). The importance of historical Tang dynasty for place branding the contemporary city Xi’an. Journal of Management History, 18(1), 96–104.
Ryan, M., & Mizerski, K. (2010). Place branding for sustainable futures: a case study. Place Branding and Public Diplomacy, 6(1), 49–57.
Ryu, J., & Swinney, J. (2013). Branding smallville: community place brand communication and business owner perceptions of performance in small town America. Place Branding and Public Diplomacy, 9(2), 98–108.
San Eugenio Vela, J. D. (2013a). Place branding: a conceptual and theoretical framework. Boletín de la Asociación de Geógrafos Españoles, 62, 467–471.
San Eugenio Vela, J. D. (2013b). The relationship between place branding and environmental communication: the symbolic management of places through the use of brands. Place Branding and Public Diplomacy, 9(4), 254–263.
Sevin, E. (2011). Thinking about place branding: ethics of concept. Place Branding and Public Diplomacy, 7(3), 155–164.
Sevin, E. (2013). Places going viral: twitter usage patterns in destination marketing and place branding. Journal of Place Management and Development, 6(3), 227–239.
Skinner, H. (2005). Wish you were here? Some problems associated with integrating marketing communications when promoting place brands. Place Branding and Public Diplomacy, 1(3), 299–315.
Skinner, H. (2011). In search of the genius loci: the essence of a place brand. Marketing Review, 11(3), 281–292.
Skinner, H., & Kubacki, K. (2007). Unravelling the complex relationship between nationhood national and cultural identity, and place branding. Place Branding and Public Diplomacy, 3(4), 305–316.
Sneed, C., Runyan, R., Swinney, J., & Lim, H. (2011). Brand, business mix, sense-of place: do they matter downtown. Journal of Place Management and Development, 4(2), 121–134.
Syssner, J. (2010). Place branding from a multi-level perspective. Place Branding and Public Diplomacy, 6(1), 36–48.
Taha, D. A. (2013). Place identity of Egyptian cities learning from the past, branding for the future. Architecture, City and Environment, 7(21), 97–116.
Tantawi, P., & Youssef, A. (2012). The importance of corporate social performance in place branding of retail banks in Egypt. African Journal of Economic and Management Studies, 3(1), 77–94.
Therkelsen, A., & Halkier, H. (2008). Contemplating place branding umbrellas. The case of coordinated national tourism and business promotion in Denmark. Scandinavian Journal of Hospitality and Tourism, 8(2), 159–175.
Tobiasa, S., & Wahl, P. (2013). Can place branding support landscape conservation in city regions ? A case study from Switzerland. Land Use Policy, 30(1), 266–275.
Van Assche, K., & Chien Lo, M. (2011). Planning, preservation and place branding: a tale of sharing assets and narratives. Place Branding and Public Diplomacy, 7(2), 116–126.
Van den Berg, L., & Braun, E. (1999). Urban competitiveness, marketing and the need for organising capacity. Urban Studies, 36(5–6), 987–999.
Van Ham, P. (2008a). Place branding within a security paradigm — concepts and cases. Place Branding and Public Diplomacy, 4(3), 240–251.
Van Ham, P. (2008b). Place branding: the state of the art. Annals of the American Academy of Political and Social Science, 616(1), 126–149.
Vitiello, R., & Willcocks, M. (2006). The difference is in the detail: its potential as a place branding tool and impact upon perceptions and responses. Place Branding and Public Diplomacy, 2(3), 248–262.
Vuorinen, M., & Vos, M. (2013). Challenges in joint place branding in rural regions. Place Branding and Public Diplomacy, 9(3), 154–163.
Warnaby, G., & Bennison, D. (2006). Reciprocal urban place marketing and co-branding? Retail applications. Place Branding and Public Diplomacy, 2(4), 297–310.
Wills, D., & Moore, C. (2008). Securitising the Caucasus: from political violence to place branding in Chechnya. Place Branding and Public Diplomacy, 4(3), 252–262.
Zakarevicius, P., & Lionikaite, J. (2013). An initial framework for understanding the concept of internal place branding. Management of Organizations: Systematic Research, 67, 143–160.
Zavattaro, S. M. (2013). Expanding Goffman’s theater metaphor to an identity-based view of place branding. Administrative Theory & Praxis, 35(4), 510–528.
Zenker, S. (2009). Who’s your target? The creative class as a target group for place branding. Journal of Place Management and Development, 2(1), 23–32.
Zenker, S. (2011). How to catch a city? The concept and measurement of place brands. Journal of Place Management and Development, 4(1), 40–52.
Zenker, S., & Beckmann, S. (2013a). Measuring brand image effects of flagship projects for place brands: the case of Hamburg. Journal of Brand Management, 20(8), 642–655.
Zenker, S., & Beckmann, S. (2013b). My place is not your place –different place brand knowledge by different target groups. Journal of Place Management and Development, 6(1), 6–17.
Zenker, S., & Martin, N. (2011). Measuring success in place marketing and branding. Place Branding and Public Diplomacy, 7(1), 32–41.