Pick a card: Price ranges and gift card choice

Adaval, 2002, Automatic construction and use of contextual price, information for product and price evaluations, J. Consum. Res., 28, 572, 10.1086/338212 Austin, 2012, First choice? Last resort? Social risks and gift card selection, J. Market. Theor. Pract., 20, 293, 10.2753/MTP1069-6679200304 Argo, 2008, Stigma by association in coupon redemption: looking cheap because of others, J. Consum. Res., 35, 559, 10.1086/591102 Austin, 2011, Metaperception, reciprocity, generosity, and anxiety: consumer ambivalence and gift card use, J. Market. Dev. Compet., 5, 11 Birchall, 2007, Kroger joins rival for gift card push, Financ. Times, 28, 26 Blumer, 1969 Canevello, 2010, Creating good relationships: responsiveness, relationship quality, and interpersonal goals, J. Pers. Soc. Psychol., 99, 78, 10.1037/a0018186 DelVecchio, 2005, Brand-extension price premiums: the effects of perceived fit and extension product category risk, J. Acad. Market. Sci., 33, 184, 10.1177/0092070304269753 Dratch, 2015 Gondo, 2015, Blackhawk makes it easy to Buy gift cards, Investor's Bus. Dly., 24 Grant, 2018 Gunasti, 2018, Is a $200 nordstrom gift card worth more or less than a $200 gap gift card? The asymmetric valuations of luxury gift cards, J. Retailing, 90, 380, 10.1016/j.jretai.2018.07.002 Gupta, 2020, Can I surprise myself? A conceptual framework of surprise gift-giving among consumers, J. Retailing Consum. Serv., 54, 10.1016/j.jretconser.2018.11.017 Hayes, 2018 Horne, 2016, Gift cards: a review and research agenda, Int. Rev. Retail Distrib. Consum. Res., 26, 154 Kan, 2014, Strengthening the influence of advertised reference prices through information priming, J. Consum. Res., 40, 1078, 10.1086/674059 Kesmodel, 2007, New safeway business takes root: as supermarket profit growth slows, appetite for gift cards grows, Wall St. J., 3, A15 Loebnitz, 2019, The moderating impact of social risk, shame, and guilt on purchase intentions of premium private labels at food discounters, Br. Food J., 121, 2651, 10.1108/BFJ-02-2019-0114 Mead, 2018, Price font disfluency: anchoring effects on future price expectations, J. Retailing, 94, 102, 10.1016/j.jretai.2017.09.003 2019 Nunes, 2004, Incidental prices and their effect on willingness to pay, J. Market. Res., 61, 457, 10.1509/jmkr.41.4.457.47014 Offenberg, 2007, Markets: gift cards, J. Econ. Perspect., 21, 227, 10.1257/jep.21.2.227 Otnes, 1993, Gift selection for easy and difficult recipients: a social roles interpretation, J. Consum. Res., 20, 229, 10.1086/209345 Reinholtz, 2015, On the mental accounting of restricted-use funds: how gift cards change what people purchase, J. Consum. Res., 42, 596 Sidel, 2016, Gift cards feel pinch of new rules: some retailers are putting restrictions on card purchases, a result of new rules that put them on the hook for fraud, Wall Street Journal (Online) Tversky, 1974, Judgment under uncertainty: heuristics and biases, Science, 185, 1124, 10.1126/science.185.4157.1124 Valentin, 2012, Giving and getting gift cards, J. Consum. Market., 29, 271, 10.1108/07363761211237344 Xiao, 2016, How non-consumption goals (elicited by competitive setting or social risk) and self-confidence influence the importance of trivial attributes in product evaluation, Eur. J. Market., 50, 1746, 10.1108/EJM-05-2014-0272 Yu, 2010 Zielke, 2007, Customers' willingness to purchase new store brands, J. Prod. Brand Manag., 16, 112, 10.1108/10610420710739982