Perceptions of food “quality” and the power of marketing communication: results of consumer research on a branded‐egg concept
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Từ khóa
Tài liệu tham khảo
EIU (1994, Market Survey 4: Eggs, Economist Intelligence Unit (EIU), Retail Business Survey, Report No. 432, London.
MAFF (1993, Agriculture in the United Kingdom, HMSO, London.
Mintel (1991, The UK Egg Market, Mintel, London.
National Food Survey (1994, Survey of Household Expenditure on Food, HMSO, London.