Emerald
SCOPUS (1992-2025)SSCI-ISI
1061-0421
Cơ quản chủ quản: Emerald Group Publishing Ltd.
Lĩnh vực:
Management of Technology and InnovationMarketingStrategy and Management
Phân tích ảnh hưởng
Các bài báo tiêu biểu
The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook
Tập 22 Số 5/6 - Trang 342-351 - 2013
Purpose – The purpose of this article is to analyze how social media activities,
in specifically the Facebook page of a car manufacturer, and user interactions
with these brand related activities affect the perception of brands and
ultimately influence consumers purchase decision. Based on an online survey with
users of the corporation's Facebook fanpage, and in accordance to hierarchy of
effects ...
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Tập 23 Số 1 - Trang 33-42 - 2014
Purpose – The purpose of this paper is to explore attitudes of consumers who
engage with brands through Facebook “likes”. It explores the extent to which
these brands are self-expressive and examines the relationship between brand
“liking” and brand outcomes. Brand outcomes include brand love and advocacy,
where advocacy incorporates WOM and brand acceptance.
Design/methodology/approach – Findings...
Brand image and customers' willingness to pay a price premium for food brands
Tập 23 Số 2 - Trang 90-102 - 2014
Purpose – The aim is to understand customers' willingness, or unwillingness, to
pay a price premium in the market for consumer packaged food and what kind of
images brands can use in order to achieve a price premium.
Design/methodology/approach – The study is based on a quantitative survey of
brand images found in food and branding literature and their impact on loyalty
as well as customers' willi...
Buying apparel over the Internet
Tập 11 Số 2 - Trang 89-102 - 2002
Tests ten hypotheses describing characteristics that distinguish consumers who
have purchased apparel online from those who have not. A sample of 263 men and
303 women students completed a survey that measured their online and offline
buying behavior, attitudes and predispositions. The results showed that the 99
online apparel buyers had more online buying experience in general. Online
buyers did ...
Examination of the roles played by brand love and jealousy in shaping customer engagement
Tập 23 Số 1 - Trang 24-32 - 2014
Purpose – The purpose of the present paper is to develop and validate a scale of
romantic brand jealousy and to examine the role played by the brand
love-jealousy framework on consumers' active engagement.
Design/methodology/approach – In order to develop and validate the romantic
brand jealousy scale the present study has employed Churchill's methodology. The
study has used common factor analysis...
Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands
Tập 28 Số 7 - Trang 830-848 - 2019
Purpose This paper aims to investigate the mediating effect of brand love on
purchase intention and word-of-mouth through mystery, sensuality and intimacy as
brand image dimensions in the context of neo-luxury brands. It also explores the
moderating effect of duration and intensity of consumer-brand relationships on
brand image dimensions. Design/methodology/approach The data collection was done
v...
Mental representation of brands: a schema-based approach to consumers’ organization of market knowledge
Tập 24 Số 5 - Trang 438-448 - 2015
Purpose – This paper aims to review the notion of schemata in consumer behavior,
placing particular emphasis on the conceptualization of brand knowledge, and
illustrate how schema theory may act as a unifying conceptual framework to study
what consumers know about products and brands. Extant research on how consumers
conceptualize brands lacks a single, coherent theoretical framework. The
literatu...
Antecedents of intention to purchase mass customized products
Tập 20 Số 4 - Trang 316-326 - 2011
PurposeThis paper seeks to empirically identify factors influencing Chinese
consumers' intention to purchase customized desk top (PC for short) and their
effect levels.Design/methodology/approachSurvey and structural equation modeling
techniques were used.FindingsThis research finds that: attitude toward
purchasing customized PC, followed by self‐confidence, and subjective norm
influence behaviora...
Consumer-brand relationships’ development in the mobile internet market: evidence from an extended relationship commitment paradigm
Tập 25 Số 6 - Trang 568-585 - 2016
PurposeGiven its importance in the brand management of service firms, the
present research initiative primarily concerns the investigation of the
formation process of consumer-brand relationships in the service industry. By
considering a chain of effects’ model, this paper aims to integrate two brand
commitment paradigm’s perspectives with service evaluation theory, representing
the attitudinal an...
Economics and marketing on pricing: how and why do they differ?
Tập 14 Số 6 - Trang 362-374 - 2005
PurposeThe purpose of this general review paper is to provide a comparison and
evaluation of the treatment of pricing by the disciplines of economics and
marketing.Design/methodology/approachIt is from three perspectives that the
marketing and economics approaches to pricing are reviewed, namely, buyers'
response to price, firm's determination of price, and industry‐ or economy‐wide
role of price....