Emerald
SCOPUS (1992-2023)SSCI-ISI
1061-0421
Cơ quản chủ quản: Emerald Group Publishing Ltd.
Lĩnh vực:
Management of Technology and InnovationMarketingStrategy and Management
Các bài báo tiêu biểu
The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook
Purpose
– The purpose of this article is to analyze how social media activities, in specifically the Facebook page of a car manufacturer, and user interactions with these brand related activities affect the perception of brands and ultimately influence consumers purchase decision. Based on an... ...
Tập 22 Số 5/6 - Trang 342-351 - 2013
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Purpose
– The purpose of this paper is to explore attitudes of consumers who engage with brands through Facebook “likes”. It explores the extent to which these brands are self-expressive and examines the relationship between brand “liking” and brand outcomes. Brand outcomes include brand love... ...
Tập 23 Số 1 - Trang 33-42 - 2014
Brand image and customers' willingness to pay a price premium for food brands
Purpose
– The aim is to understand customers' willingness, or unwillingness, to pay a price premium in the market for consumer packaged food and what kind of images brands can use in order to achieve a price premium.
...
Tập 23 Số 2 - Trang 90-102 - 2014
Buying apparel over the InternetTests ten hypotheses describing characteristics that distinguish consumers who have purchased apparel online from those who have not. A sample of 263 men and 303 women students completed a survey that measured their online and offline buying behavior, attitudes and predispositions. The results showed that the 99 online apparel buyers had more online buying experience in general. Online buy... ...
Tập 11 Số 2 - Trang 89-102 - 2002
Examination of the roles played by brand love and jealousy in shaping customer engagement
Purpose
– The purpose of the present paper is to develop and validate a scale of romantic brand jealousy and to examine the role played by the brand love-jealousy framework on consumers' active engagement.
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Tập 23 Số 1 - Trang 24-32 - 2014
Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands
Purpose
This paper aims to investigate the mediating effect of brand love on purchase intention and word-of-mouth through mystery, sensuality and intimacy as brand image dimensions in the context of neo-luxury brands. It also explores the moderating effect of duration and intensity of consumer-brand relationships on bra... ...
Tập 28 Số 7 - Trang 830-848 - 2019
Mental representation of brands: a schema-based approach to consumers’ organization of market knowledge
Purpose
– This paper aims to review the notion of schemata in consumer behavior, placing particular emphasis on the conceptualization of brand knowledge, and illustrate how schema theory may act as a unifying conceptual framework to study what consumers know about products and brands. Extant ... ...
Tập 24 Số 5 - Trang 438-448 - 2015
Antecedents of intention to purchase mass customized productsPurpose This paper seeks to empirically identify factors influencing Chinese consumers' intention to purchase customized desk top (PC for short) and their effect levels. Design/methodology/approach Survey and structural equation mode...
Tập 20 Số 4 - Trang 316-326 - 2011
Consumer-brand relationships’ development in the mobile internet market: evidence from an extended relationship commitment paradigmPurpose Given its importance in the brand management of service firms, the present research initiative primarily concerns the investigation of the formation process of consumer-brand relationships in the service industry. By considering a chain of effects’ model, this paper aims to integrate two brand commitment paradigm’...
Tập 25 Số 6 - Trang 568-585 - 2016
Economics and marketing on pricing: how and why do they differ?Purpose The purpose of this general review paper is to provide a comparison and evaluation of the treatment of pricing by the disciplines of economics and marketing. Design/methodology/approach It is from three perspectives that the ...
Tập 14 Số 6 - Trang 362-374 - 2005