Tóm tắt
Despite the high level of investment in information systems by many
retailers, senior management expectations are frequently not being met.
The value of the information now available to the business seems not to
be readily translated into commercial advantage. The challenge is to
recognise that the value of information depends on the way that
decisions are taken and the next level of return from systems investment
may require cultural changes in how decisions are taken within the
business. This in turn will require extension to existing retail systems
architecture and a proposed model is presented. Senior management
backing is often cited as a key success factor for operational systems;
for senior management systems, however, the level of involvement and
commitment will need to be proportionately greater.
