Online Category Pricing at a Multichannel Grocery Retailer

Journal of Interactive Marketing - Tập 46 - Trang 52-69 - 2019
Javier Cebollada1, Yanlai Chu2, Zhiying Jiang3
1Public University of Navarre Pamplona Spain
2Renmin University of China, Beijing, China
3Singapore University of Social Sciences, Singapore, Singapore

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