Nonparametric item response theory for investigating dimensionality of marketing scales: A SERVQUAL application

Springer Science and Business Media LLC - Tập 19 Số 2 - Trang 157-170 - 2008
Leonard J. Paas1, Klaas Sijtsma2
1Department of Marketing, Faculty of Economics and Business Administration, VU University Amsterdam, De Boelelaan 1105, 1081 HV Amsterdam, The Netherlands
2Department of Methodology and Statistics, Faculty of Social and Behavioral Sciences, Tilburg University, P.O. Box 90153, 5000 LE, Tilburg, The Netherlands

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