New media needs new marketing
Strategic Direction - 2012
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Từ khóa
Tài liệu tham khảo
Edelman, D.C. (2010), “Branding in the digital age: you're spending your money in all the wrong places”, Harvard Business Review, December, pp. 62‐9, ISSN 0017‐8012.
Sexsmith, J. and Angel, R. (2011), “Social networking: the corporate value proposition”, Ivey Business Journal, May/June, ISSN 1481‐8248.