New frontiers and future directions in interactive marketing: Inaugural Editorial
Tóm tắt
Từ khóa
Tài liệu tham khảo
2020, An international investigation of opinion leadership and social media, Journal of Research in Interactive Marketing, 14, 10.1108/JRIM-11-2018-0155
2020, Ordinary celebrities related criteria to harvest fame and influence on social media, Journal of Research in Interactive Marketing, 14, 195, 10.1108/JRIM-02-2018-0031
1996, The future of interactive marketing, Harvard Business Review, 74, 151
2019, The impact of virtual, augmented and mixed reality technologies on the customer experience, Journal of Business Research, 100, 547, 10.1016/j.jbusres.2018.10.050
2020, Consumer-brand identity and online advertising message elaboration: effect on attitudes, purchase intent and willingness to share, Journal of Research in Interactive Marketing, 14, 111, 10.1108/JRIM-01-2019-0011
2020, The intentions to use social commerce from social, technology, and personal trait perspectives: analysis of direct, indirect, and moderating effects, Journal of Research in Interactive Marketing, 14, 305, 10.1108/JRIM-10-2018-0137
2020, Content marketing capability building: a conceptual framework, Journal of Research in Interactive Marketing, 14, 133, 10.1108/JRIM-06-2018-0082
2018, Conspicuous consumption in emerging market: the case of chinese migrant workers, Journal of Business Research, 86, 366, 10.1016/j.jbusres.2017.08.010
2018, Building the force: enacting fan brand community through the star wars BB-8 droid builders club, Exploring the Rise of Fandom in Contemporary Consumer Culture, 126, 10.4018/978-1-5225-3220-0.ch007
Jenkins, H., Clinton, K., Puroshotma, R., Robinson, A. and Weigel, M. (2006), “Confronting the challenges of participatory culture: media education for the 21st century”, The MacArthur Foundation, available at: www.macfound.org/media/article_pdfs/JENKINS_WHITE_PAPER.PDF
2020, Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientation, Journal of Research in Interactive Marketing, 14, 431, 10.1108/JRIM-09-2019-0145
2020, Visual storytelling on Instagram: branded photo narrative and the role of telepresence, Journal of Research in Interactive Marketing, 14, 33, 10.1108/JRIM-09-2018-0115
2020, A conceptual framework for understanding the antecedents and consequences of social selling: a theoretical perspective and research agenda, Journal of Research in Interactive Marketing, 10.1108/JRIM-05-2020-0108
Parker, G.G., Van Alstyne, M.W. and Choudary, S.P. (2016), “Platform revolution: how networked are transforming the economy – and how to make them work for you”, W.W. Norton and Co., New York, NY, available at: wwnorton.com/books/Platform-Revolution
2020, One size doesn’t fit all: a uses and gratifications analysis of social media platforms, Journal of Research in Interactive Marketing, 14, 269, 10.1108/JRIM-10-2019-0159
2020, Fostering brand–consumer interactions in social media: the role of social media uses and gratifications, Journal of Research in Interactive Marketing, 14, 337, 10.1108/JRIM-08-2019-0138
1992, Defining virtual reality: dimensions determining telepresence, Journal of Communication, 42, 73, 10.1111/j.1460-2466.1992.tb00812.x
2020, Contemporary perspectives on fandom research: an introduction, Handbook of Research on the Impact of Fandom in Society and Consumerism
2018, Building the holy brand: towards a theoretical model of brand religiosity, International Journal of Consumer Studies, 42, 736, 10.1111/ijcs.12430
2019, Hallowed be thy brand: measuring perceived brand sacredness, European Journal of Marketing, 53, 733, 10.1108/EJM-08-2017-0551
2019, Facebook news feed ads: a social impact theory perspective, Journal of Research in Interactive Marketing, 13, 529, 10.1108/JRIM-10-2018-0125