Multichannel customer purchase behavior and long tail effects in the fashion goods market

Journal of Retailing - Tập 99 - Trang 46-65 - 2023
Brian Ratchford1, Gonca Soysal2, Alejandro Zentner1
1The Naveen Jindal School of Management, The University of Texas at Dallas, Richardson, TX, USA
2Sam M. Walton College of Business, The University of Arkansas, Fayetteville, AR, USA

Tài liệu tham khảo

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