Modellierungsansätze in der Warenkorbanalyse im Überblick

Journal für Betriebswirtschaft - Tập 56 Số 2 - Trang 105-128 - 2006
Yasemin Boztuğ1, Nadja Silberhorn1
1Institut für Marketing, Wirtschaftswissenschaftliche Fakultät, Humboldt-Universität zu Berlin, Berlin, Deutschland

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