Modeling the impact of product preannouncements in the context of indirect network externalities

International Journal of Research in Marketing - Tập 18 - Trang 203-219 - 2001
Emmanuelle Le Nagard-Assayag1, Delphine Manceau2
1Marketing Department, ESSEC, Boulevard Bernard Hirsch, 95021 Cergy Pontoise Cedex, France
2Marketing Department, ESCP-EAP, 79 avenue de la République, 75543 Paris Cedex 11, France

Tài liệu tham khảo

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