Modeling Dependencies in Brand Choice Outcomes Across Complementary Categories

Journal of Retailing - Tập 88 - Trang 47-62 - 2012
Yu Ma1, P.B. Seetharaman2, Chakravarthi Narasimhan3
1Marketing, Business Economics and Law, University of Alberta, Canada
2W. Patrick McGinnis Professor of Marketing, John M. Olin School of Business, Washington University in St. Louis, One Brookings Drive, St. Louis, MO 63130-4899, United States
3Philip L. Siteman Professor of Marketing, John M. Olin School of Business, Washington University in St. Louis, One Brookings Drive, St. Louis, MO 63130-4899, United States

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