Mediation Analysis Revisited: Practical Suggestions for Addressing Common Deficiencies

Australasian Marketing Journal - Tập 26 - Trang 59-64 - 2018
Jungkeun Kim1, Euejung Hwang1, Megan Phillips1, Sungha Jang2, Jae-Eun Kim3, Mark T. Spence4, Jongwon Park5
1Department of Marketing, Auckland University of Technology, Auckland, New Zealand
2Department of Marketing, Kansas State University, Manhattan, KS 66506, USA
3Department of Marketing, University of Auckland, Auckland, New Zealand
4Bond Business School, Bond University, QLD 4226, Australia
5Korea University Business School, Korea University, Seoul, South Korea

Tóm tắt

Four issues that can affect statistical conclusions from mediation analysis are presented here: The implications of omitting mediators; not conducting reverse mediation analysis; using inappropriate measures; and not considering a wider array of experiment-based methods. Suggestions for addressing each of these are advanced. Previous issues of AMJ, JMR and JCR are then examined to gauge the extent to which these suggestions were used. Less than half of the published papers inspected (44.4% of the total) endeavored to address at least three of the four issues raised above. AMJ authors will realize higher statistical as well as theoretical rigor if they consider these suggestions.

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Australasian Marketing Journal

Tập 26

59-64

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