Measurement of television utilization
Tóm tắt
Measurement of effectiveness and the extent of use are the two principal means of assessing television utilization. Television programs are generally as effective or slightly more effective than regular instruction. The value of increased utilization of television programs has been difficult to assess because of the difficulties of measuring audiences and giving meaning to the values obtained. A proposed audience measurement technique was developed and applied to television installations in New York State. On December 7, 1960, all schools in the State reported on the television programs that they watched on that date. Tables in this article presented utilization figures for all television broadcast programs and closed-circuit installations and for one kinescope utilization activity.
Tài liệu tham khảo
Allen, William H. “Audio-Visual Communication.”Encyclopedia of Educational Research. New York: The Macmillan Co., 1960. p. 115–37.
Kumata, Hideya.An Inventory of Instructional Television Research. Ann Arbor, Michigan: Educational Television and Radio Center, 1956. 155 p.
The National Program in the Use of Television in the Public Schools—A Report on the Second Year 1958–59. New York: The Ford Foundation and The Fund for the Advancement of Education, 1960. 121 p.
Twyford, L. C. “Research in Mass Communications.”A Decade of Basic and Applied Science in the Navy. Washington, D.C.: Office of Naval Research, 1957. p. 153–59.