Marketing universities’ services role in providing financial resources

Springer Science and Business Media LLC - Tập 25 Số 3 - Trang 65-75 - 2020
AL-Ghaswyneh, Odai Falah Mohammad1
1Department of Marketing, Faculty of Business Administration, Northern Border University, Arar, Saudi Arabia

Tóm tắt

Universities’ Resources of financial support are the most important challanges that enhance its reputation in marketing the academic services in the frame of investment in education and real estate assets and reduce expenses in profitable projects' implementation. This study sheds light on marketing universities’ services its role in providing financial resources in the Northern Border University. Method was analytical descriptive approach, on a randomly selected sample of (632) respondents from the academic and administrative staff. Findings revealed that only training and educational courses contribute significantly to the financial resources of the university. Meanwhile, consultation services, scientific research, conferences, and seminars have no impact on the university’s financial resources. Study suggested several recommendations to further studies shall give more attentions to these services based on developing university plans and policy.

Tài liệu tham khảo

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