Marketing research performance and strategy

ABS – Australian Bureau of Statistics (2003), Market Research Services Australia, Catalogue No. 8556.0, ABS, Canberra.

Armstrong, J.S. (2003), “The value of surprising findings for research on marketing”, Journal of Business Research, Vol. 56 No. 1, pp. 91‐2.

Baker, S. and Mouncey, P. (2003), “The market researcher's manifesto”, International Journal of Market Research, Vol. 45 No. 4, pp. 415‐33.

Bednall, D.H.B. and Valos, M.J. (2005), “Market research effectiveness and strategy: the buyer's perspective”, working paper, Deakin University, Melbourne.

Bednall, D.H.B., Huynh, K. and Alford, G. (2005), “Clients' evaluations of market research reports”, Canadian Journal of Market Research(in press)..

Conant, J.S., Mokwa, M.P. and Varadarajan, P.R. (1990), “Strategic types, distinctive marketing competencies and organizational performance: a multiple measures‐based study”, Strategic Management Journal, Vol. 11 No. 5, pp. 365‐83.

Culkin, N., Smith, D. and Fletcher, J. (1999), “Meeting the information needs of marketing in the twenty‐first century”, Marketing Intelligence and Planning, Vol. 17 No. 1, pp. 6‐12.

Dawson, S., Bush, R.F. and Stern, B. (1994), “An evaluation of services provided by the market research industry”, The Services Industry Journal, Vol. 14 No. 4, pp. 515‐26.

Deshpandé, R. and Zaltman, G. (1984), “A comparison of factors affecting researcher and manager perceptions of market research use”, Journal of Marketing Research, Vol. 21 No. 1, pp. 32‐8.

Du Toit, A.S.A. (1998), “Information management in South African manufacturing enterprises”, International Journal of Information Management, Vol. 18 No. 3, pp. 205‐13.

Gombeski, W.R. (1989), “Success factors you can use in conducting marketing research performance reviews”, Marketing Research, Vol. 1 No. 2, pp. 56‐9.

Hagen, A.F. and Amin, S.G. (1995), “Corporate executives and environmental scanning activities: An empirical investigation”, SAM Advanced Management Journal, Vol. 60 No. 2, pp. 241‐8.

Hart, S., Tzokas, N. and Saren, M. (1999), “The effectiveness of market information in enhancing new product success rates”, European Journal of Innovation Management, Vol. 2 No. 1, pp. 20‐35.

Honomichl, J. (2003), “Acquisitions help firms' global share increase”, Marketing News, Vol. 17, 18 August, p. H3.

Jobber, D., Mirza, H. and Wee, K.H. (1991), “Incentives and response rates to cross‐national business surveys: A logit model analysis”, Journal of International Business Studies, Vol. 22 No. 4, pp. 711‐21.

Malhotra, N.K. and Peterson, M. (2001), “Marketing research in the new millennium: emerging issues and trends”, Marketing Intelligence and Planning, Vol. 19 No. 4, pp. 216‐35.

Menon, A. and Varadarajan, P.R. (1992), “A model of marketing knowledge use within client firms”, Journal of Marketing, Vol. 56 No. 4, pp. 53‐71.

Menon, A. and Wilcox, J. (1994), “USER: a scale to measure use of market research. Technical Paper; Report 94‐108”, Marketing Science Institute, Cambridge, MA.

Miles, R.E. and Snow, C.C. (1978), Organizational Strategy, Structure, and Process, McGraw‐Hill, New York, NY.

Ohlsson, S. (1993), “The Interaction between knowledge and practice in the acquisition of cognitive skills”, in Chipman, S. and Meyrowitz, A.L. (Eds), Foundations of Knowledge Acquisition: Cognitive Models of Complex Learning, Kluwer, Boston, MA.

O'Regan, N. and Ghobadian, A. (2005), “Innovation in SMEs: the impact of strategic orientation and environmental perceptions”, International Journal of Productivity and Performance Management, Vol. 54 No. 2, pp. 81‐97.

Pelham, A.M. and Wilson, D.T. (1996), “A longitudinal study of the impact of market structure, firm structure, strategy, and market orientation culture on dimensions of small‐firm performance”, Journal of the Academy of Marketing Science, Vol. 24 No. 1, pp. 27‐43.

Piercy, N. (1983), “A social background of marketing information – learning to cope with the corporate battleground”, Journal of the Market Research Society, Vol. 25 No. 2, pp. 103‐19.

Porter, M.E. (1980), Competitive Strategy – Techniques for Analyzing Industries and Competitors, The Free Press, New York, NY.

Porter, M.E. (1985), Competitive Strategy: Creating and Sustaining Superior Performance, The Free Press, New York, NY.

Raguragavan, G., Lewis, A.C. and Kearns, Z.A. (2000), “Managers' rating of market research projects”, in O'Cass, A. (Ed.), Proceedings of ANZMAC 2000, Australian & New Zealand Marketing Academy Conference, Gold Coast, 28 November ‐ 1 December.

Raphael, J. and Parket, I.R. (1991), “Commentary: The need for market research in executive decision making”, The Journal of Business and Industrial Marketing, Vol. 6 Nos 1/2, pp. 15‐21.

Roberts, J.H. (1992), “Research crisis: Blind leading the blind”, Marketing, pp. 22‐7, February.

Segev, E. (1989), “A systematic comparative analysis and synthesis of two business‐level strategic typologies”, Strategic Management Journal, Vol. 10 No. 5, pp. 487‐505.

Shaw, R. and White, C. (1999), “Improving marketing accountability through better management of the market research process”, Journal of Marketing Management, Vol. 15 No. 8, pp. 857‐80.

Sherman, J. (1999), “Researchers should be involved throughout the marketing decision process”, Advertising Age's Business Marketing, Vol. 84 No. 3, p. 10.

Slater, S.F. and Narver, J.C. (2000), “Intelligence generation and superior customer value”, Journal of the Academy of Marketing Science, Vol. 28 No. 1, pp. 120‐7.

Subramanian, R., Fernandes, N. and Harper, E. (1993), “An empirical examination of the relationship between strategy and scanning”, Mid‐Atlantic Journal of Business, Vol. 29 No. 3, pp. 315‐30.

Yamin, H.R. and Shaw, R.N. (1998), “Assessing marketing research use in tourism with the USER instrument”, Journal of Travel Research, Vol. 36 No. 1, pp. 70‐8.