Marketing Strategies for Small‐Share Players

Journal of Business Strategy - Tập 11 Số 1 - Trang 26-30 - 1990
Edward P.DiMingo1
1Director of Corporate Communications for Infotron Systems Corporation, Cherry Hill, New Jersey

Tóm tắt

Lessons from past marketing battles demonstrate that regardless of a company's size, the right tactics combined with the right strategy can produce sizable gains in market share.

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