Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations

Springer Science and Business Media LLC - Tập 46 Số 3 - Trang 453-476 - 2018
Christopher L. Newman1, Scot Burton2, J. Craig Andrews3, Richard G. Netemeyer4, Jeremy Kees5
1University of Mississippi, University, MS 38677, USA
2University of Arkansas, Fayetteville, AR 72701, USA
3Marquette University, 1225 W. Wisconsin Ave., Milwaukee, WI, 53233, USA
4UNIVERSITY OF VIRGINIA, Charlottesville, VA USA
5Villanova University, 800 Lancaster Ave., Villanova, PA 19085, USA

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