Market Segmentation by Motivations to Travel

Journal of Travel and Tourism Marketing - Tập 19 Số 1 - Trang 1-14 - 2005
Luisa Andreu1, Metin Kozak2, Nilgün Avcı3, Nurten Cifter4
1Department of Marketing, Faculty of Business and Economy Studies , University of Valencia , Avda. de los naranjos s/n, 46022, Valencia, Spain
2School of Tourism and Hotel Management, Mugla University, 48000, Mugla, Turkey
3School of Tourism and Hotel Management, Ege University , Cesme, Izmir, Turkey
4Vocational School of Tourism, Mugla University , Fethiye, Mugla, Turkey

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