Market Driven Manufacturing
Tóm tắt
World-Class Manufacturing has received a great dealof attention in the past few years, drawing largely on successfulJapanese manufacturing practices. There has also been a separateexplosion in the use of conjoint analysis to determine customerpreferences for marketing purposes. In this paper these two developmentsare used together to determine the most advantageous manufacturingpriorities for a given competitive situation. For illustrationpurposes we use customer preference data from automobiles; thesepreferences are segmented and we then show how the various segmentslink to differing sets of manufacturing priorities. Finally,we examine how strategic manufacturing priorities can be translatedinto specific action-oriented improvement programs.
Tài liệu tham khảo
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