Mapping Attitude Formation as a Function of Information Input: Online Processing Models of Attitude Formation

Journal of Consumer Psychology - Tập 12 - Trang 21-34 - 2002
Jacob Jacoby1, Maureen Morrin2, James Jaccard3, Zeynep Gurhan4, Alfred Kuss5, Durairaj Maheswaran1
1Department of Marketing, New York University
2Department of Marketing, Boston University
3Department of Psychology, State University of New York—Albany
4Department of Marketing, University of Michigan
5Department of Marketing, Fern Universitat, Hagen, Germany

Tóm tắt

Consistent with calls for a dynamical social psychology (Jacoby et al., 1987; Nowak, Lewenstein, & Vallacher, 1994), attitude formation was studied using a recently developed, computer‐based simulation technique termed Higher Order Cognitive Tracing (see Jacoby et al., 1994). Participants’ attitudes toward 12 different products in 3 product categories were investigated as a function of incremental information input. As opposed to traditional memory‐based models of attitude formation, the study explored online processing models. Results indicate that the impact of information tends to decrease the later in the sequence that information is accessed. In addition, new information that is affectively inconsistent with prior information tends to have a greater impact on attitudes than information that is affectively redundant. This effect is more pronounced earlier rather than later in the sequence of information acquisition. Implications and suggestions for future research are discussed.


Tài liệu tham khảo

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Journal of Consumer Psychology

Tập 12

21-34

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