Managing the teams who “sell” Scotland

Human Resource Management International Digest - 2004

Tóm tắt

A current cinema and television advertisement sells Scotland as a holiday destination through a combination of beguiling images and mellifluous traditional music. No city, region or country rests on its laurels these days. There is never an assumption that a place is so beautiful, people will turn up anyway. A similarly proactive approach has become the prevailing ethos in ensuring the greatest possible effectiveness of public services, including within the tourism industry.

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Tài liệu tham khảo

Graham, M. and Lennon, J.J. (2002), “The dilemma of operating a strategic approach to human resource management in the Scottish visitor attraction sector”, International Journal of Contemporary Hospitality Management, Vol. 14 No. 5, pp. 213‐20, ISSN: 0959‐6119.

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Human Resource Management International Digest

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