Management Development at Siemens Electronics: Hitting a Moving Target

Jack S.Goodwin1, Robert M.Fulmer1
1College of William and Mary, Williamsburg, Virginia USA.

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Discusses how an in‐progress management development programme became the vehicle of a “cultural revolution” after acquisition by another company and helped to consolidate the new combined enterprise because of its timely and fortuitous emphasis on team building. Gives details of subsequent development of “Critical Care Management Programs” anchored in a strategic computerized simulation.

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