Looking back at an experience through rose-colored glasses

Ariely, 1998, Combining experiences over time: the effects of duration, intensity changes and on-line measurements on retrospective pain evaluations, Journal of Behavioral Decision Making, 11, 19, 10.1002/(SICI)1099-0771(199803)11:1<19::AID-BDM277>3.0.CO;2-B Ariely, 2000, Gestalt characteristics of experiences: the defining features of summarized events, Journal of Behavioral Decision Making, 13, 191, 10.1002/(SICI)1099-0771(200004/06)13:2<191::AID-BDM330>3.0.CO;2-A Arkes, 1994, The psychology of windfall gains, Organizational Behavior and Human Decision Processes, 59, 331, 10.1006/obhd.1994.1063 Braun, 1999, Postexperience advertising effects on consumer memory, Journal of Consumer Research, 25, 319, 10.1086/209542 Chapman, 2000, Preferences for improving and declining sequences of health outcomes, Journal of Behavioral Decision Making, 13, 203, 10.1002/(SICI)1099-0771(200004/06)13:2<203::AID-BDM317>3.0.CO;2-S Cowley, 2004, Not necessarily different, but certainly better: a limit to the advertising misinformation effect, Journal of Consumer Research, 31, 229, 10.1086/383438 Fredrickson, 1993, Duration neglect in retrospective evaluations of affective episodes, Journal of Personality and Social Psychology, 65, 45, 10.1037/0022-3514.65.1.45 Higgins, 2003, How strategies for making judgments and decisions affect cognition: motivated cognition revisited, 211 Hsee, 1991, Velocity relation: satisfaction as a function of the first derivative of outcome over time, Journal of Personality and Social Psychology, 60, 341, 10.1037/0022-3514.60.3.341 Kahneman, 1993, When more pain is preferred to less: adding a better end, Psychological Science, 4, 401, 10.1111/j.1467-9280.1993.tb00589.x Kahneman, 1997, ‘Back to Bentham? Explorations of experienced utility, Quarterly Journal of Economics, 112, 375, 10.1162/003355397555235 Kivetz, 2002, Earning the right to indulge: effort as a determinant of customer preferences toward frequency program rewards, Journal of Marketing Research, 39, 155, 10.1509/jmkr.39.2.155.19084 Kivetz, 2006, Determinants of justification and self-control, Journal of Experimental Psychology. General, 135, 572, 10.1037/0096-3445.135.4.572 Kunda, 1990, The case for motivated reasoning, Psychological Bulletin, 108, 480, 10.1037/0033-2909.108.3.480 Langer, 1975, The illusion of control, Journal of Personality and Social Psychology, 32, 311, 10.1037/0022-3514.32.2.311 Loftus, 1996 Okada, 2005, Justification effects on consumer choice of hedonic and utilitarian goods, Journal of Consumer Research, 32, 43 Prelec, 1998, The red and the black: mental accounting of savings and debt, Marketing Science, 17, 4, 10.1287/mksc.17.1.4 Redelmeier, 1996, Patients' memories of painful medical treatments — real-time and retrospective evaluations of two minimally invasive procedures, Pain, 66, 3, 10.1016/0304-3959(96)02994-6 Ross, 1991, Evaluations of pairs of experiences: a preference for happy endings, Journal of Behavioral Decision Making, 4, 273, 10.1002/bdm.3960040405 Schreiber, 2000, Determinants of the remembered utility of aversive sounds, Journal of Experimental Psychology. General, 129, 27, 10.1037/0096-3445.129.1.27 Shafir, 1993, Reason-based choice, Cognition, 49, 1, 10.1016/0010-0277(93)90034-S Thaler, 1980, Toward a positive theory of consumer choice, Journal of Economic Behavior and Organization, 1, 39, 10.1016/0167-2681(80)90051-7 Thaler, 1985, Mental accounting and consumer choice, Marketing Science, 4, 199, 10.1287/mksc.4.3.199 Varey, 1992, Experiences extended across time: evaluations of moments and episodes, Journal of Behavioral Decision Making, 5, 169, 10.1002/bdm.3960050303