Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews

International Journal of Electronic Commerce - Tập 20 Số 1 - Trang 112-141 - 2015
Sonja Gensler1, Franziska Völckner1, Marc Egger1, Kai Fischbach1, Detlef Schoder1
1View further author information

Tóm tắt

Từ khóa


Tài liệu tham khảo

10.1007/s11747-009-0178-5

10.1509/jmkr.37.2.203.18734

10.7903/ijecs.1122

10.1509/jmkg.67.4.1.18688

Anderson J.R., 1973, Human Associative Memory

10.1287/mnsc.1110.1370

10.2753/JEC1086-4415170204

10.1287/mksc.1090.0557

10.1007/978-1-4612-0619-4

10.1007/s11747-011-0292-z

10.1509/jmkr.43.3.345

10.1287/mksc.1100.0572

Clark, N. The marmite effect: It’s better to be a polarising brand that people love or hate than to be ignored. Marketing Magazine, 2009. http://www.marketingmagazine.co.uk/news/login/938559/ (accessed on October 25, 2013).

Crawford Camiciottoli, B.; Guercini, S.; and Ranfagni, S. The integration of netnography and text mining for the representation of brand image in fashion blogs. International Marketing Trends Conference, Venice, Italy, 2012.

10.1287/mnsc.1070.0704

10.1016/j.ijresmar.2010.09.001

10.1016/j.jcps.2010.09.005

10.2501/IJMR-2013-043

10.1177/147078530604800605

10.1016/j.dss.2008.04.001

Eades P., 1984, Congressus Numerantium, 42, 149

10.1016/j.ijresmar.2008.04.001

10.1080/10696679.2001.11501897

Feldman R., 2007, The Text Mining Handbook: Advanced Approaches in Analyzing Unstructured Data

10.1016/j.jretai.2014.04.004

10.2139/ssrn.1407520

10.1016/0378-8733(78)90021-7

10.1002/spe.4380211102

10.1287/mksc.1110.0653

10.1287/isre.1120.0469

10.1509/jmkr.47.2.274

10.1016/S0377-2217(98)00151-9

Henderson G.R., 2002, Advances in Consumer Research, 29, 397

10.1509/jmkr.46.4.467

10.1509/jmkr.43.4.549

10.1016/0020-0190(89)90102-6

10.25300/MISQ/2014/38.1.13

10.1509/jmkg.71.3.039

10.1177/002224299305700101

10.1287/mksc.1050.0153

10.1016/j.intmar.2014.02.001

10.1016/S0167-8116(96)00021-3

10.1509/jmkr.48.5.881

10.1509/jmkr.46.2.222

10.2753/JEC1086-4415170404

10.1287/isre.1070.0154

10.1145/1060745.1060797

10.1007/978-1-4614-3223-4_13

Louviere J., 1990, Journal of Retailing, 66, 359

10.2753/MIS0742-1222300310

Macarthur K., 2006, Advertising Age, 77, 1

10.1017/CBO9780511809071

10.1007/s11747-009-0143-3

10.1509/jmkr.47.2.374

10.1207/s15327663jcp0602_01

10.1509/jmkr.45.1.15

10.1145/775047.775098

10.1037/0278-7393.19.4.747

10.1287/mksc.1120.0713

10.1287/mnsc.48.1.24.14275

10.1287/isre.1060.0106

10.2753/JEC1086-4415170203

Reichheld F.F., 2003, Harvard Business Review, 81, 46

Rosa J.A., 2004, Assessing Marketing Strategy Performance, 185

10.1086/432235

10.1016/j.ijresmar.2012.04.002

10.3233/WIA-2009-0166

10.1287/mnsc.1110.1458

10.1287/mksc.1110.0682

10.1017/CBO9780511815478

Zaltman G., 1995, Journal of Advertising Research, 35, 35

10.1509/jm.74.2.133