Leveraging loyalty programs to build customer–company identification

Journal of Business Research - Tập 69 - Trang 1190-1198 - 2016
Thomas Brashear-Alejandro1, Jun Kang2, Mark D. Groza3
1Eugene M. Isenberg School of Management, University of Massachusetts Amherst, 121 Presidents Drive, Amherst, MA, USA
2School of Business Administration, Hunan University, 11 Lushan Nan Lu, Changsha, Hunan, PR China
3Northern Illinois University, Department of Marketing, 128 Barsema Hall, DeKalb, IL, USA

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Journal of Business Research

Tập 69

1190-1198

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