Kodak gets back in the picture

Strategic Direction - Tập 21 Số 3 - Trang 24-26 - 2005

Tóm tắt

PurposeTo summarize some of the recent literature which has focused on the Eastman Kodak Company.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsReports of Kodak's death as a big player in the photography business turned out to be somewhat exaggerated. However, things might have been different, and the predictions of terminal decline might have proved to be correct, if the company had not woken itself up and become fit enough not just to compete in the digital camera business, but also to be a winner.Originality/valuePresents the experiences of Eastman Kodak, which has fought back from a position of vulnerability in the competitive digital camera market, to one approaching market leadership, from which other companies can learn.

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Tài liệu tham khảo

Chakravorti, B. (2004), “The new rules for bringing innovations to market”, Harvard Business Review, Vol. 82 No. 3, March, pp. 59‐67, ISSN: 0017‐8012.

Clark, M.M. (2004), “A jury of their peers”, HR Magazine, Vol. 49 No. 1, January, pp. 54‐9, ISSN: 1047‐3149.

Jardine, A. (2004), “Is this a Kodak moment?”, Marketing, October, pp. 28‐30, ISSN: 0025‐3650.

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Strategic Direction

Tập 21 Số 3

24-26

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