JAPANESE CONSUMERS: WHAT FOREIGN MARKETERS SHOULD KNOW

Emerald - Tập 3 Số 2 - Trang 37-43 - 1986
Johny K.Johansson1
1Professor, Graduate School of Business Administration, University of Washington, Seattle, Washington

Tóm tắt

Through a synthesis of research results on Japanese consumer behaviour, this paper offers conclusions about the Japanese marketplace. Insights provided on Japanese consumers may prove useful to marketers contemplating entry into Japan.

Từ khóa


Tài liệu tham khảo

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Emerald

Tập 3 Số 2

37-43

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