It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion
Tóm tắt
Từ khóa
Tài liệu tham khảo
6.Bushnell, Emily W. and J. Paul Boudreau (1991), The Development of Haptic Perception During Infancy, inThe Psychology of Touch, Morton A. Heller and William Schiff, eds. Hillsdale, NJ: Lawrence Erlbaum Associates, 139–61.
9.Cohen, Joel B. and Charles S. Areni (1991), Affect and Consumer Behavior, inHandbook of Consumer Behavior, Thomas R. Robertson and Harold H. Kassarjian, eds. Englewood Cliffs, NJ: Prentice Hall, 188–240.
Cunningham Michael R, 1979, Journal of Personality and Social Psychology, 37, 1947, 10.1037/0022-3514.37.11.1947
Essick Greg Anders, 1999, Neuroreport: For Rapid Communication of Neuroscience Research, 10, 2083, 10.1097/00001756-199907130-00017
17.Hirschman, Elizabeth C. and B.B. Stern (1999), The Roles of Emotion in Consumer Research, inAdvances in Consumer Research, Vol. 26, Eric J. Arnould and Linda M. Scott, eds. Provo, UT: Association for Consumer Research, 4–11.
20.Isen, Alice M. (1987), Positive Affect, Cognitive Processes, and Social Behavior, inAdvances in Experimental Social Psychology, Vol. 20, L. Berkowitz, ed. New York: Academic Press, 203–53.
Jöreskog Karl G, 1993, LISREL 8: Structural Equation Modeling with the SIMPLIS Command Language
Lindstrom Martin, 2005, Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound
Peck Joann, 1999, Extraction of Haptic Properties: Individual Characteristics and Stimulus Characteristics
Schmitt Bernd, 1999, Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands
Schmitt Bernd, 1997, Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Underhill Paco, 1999, Why We Buy, The Science of Shopping
38.Zinkhan, George M. and Claude R. Martin Jr. (1983), Message Characteristics and Audience Characteristics: Predictors of Advertising Response, inAdvances in Consumer Research, Vol. 10, Richard P. Bagozzi and Alice M. Tybout, eds. Provo, UT: Association for Consumer Research, 27–31.