Is scent‐enhanced memory immune to retroactive interference?

Journal of Consumer Psychology - Tập 21 - Trang 354-361 - 2011
Maureen Morrin1, Aradhna Krishna2, May O. Lwin3
1Rutgers University, 227 Penn St., Camden, NJ 08102, USA
2Ross School of Business, University of Michigan, 701 Tappan Street, Ann Arbor, MI 48109–1234, USA
3Wee Kim Wee School of Communication and Information, Nanyang Technological University, 31 Nanyang Link, Singapore 637718, Singapore

Tóm tắt

AbstractResearch shows that scent enhances memory for associated information. Current debate centers around scent's immunity to “retroactive interference,” i.e., reduced memory for earlier‐learned information after exposure to additional, subsequently‐learned information. This paper demonstrates that scent‐enhanced memory is indeed prone to retroactive interference, but that some of the information lost is restored using a scent‐based retrieval cue. Two process explanations for interference effects are proposed, with the evidence providing more support for an inhibition rather than a response competition explanation. The results enhance our understanding of the encoding and retrieval of olfactory information from long‐term memory, and reasons why interference occurs.

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Journal of Consumer Psychology

Tập 21

354-361

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