Is Beauty in the Aisles of the Retailer? Package Processing in Visually Complex Contexts

Ailawadi, 2001, Pursuing the Value-Conscious Consumer: Store Brands Versus National Brand Promotions, Journal of Marketing, 65, 71, 10.1509/jmkg.65.1.71.18132 Alluisi, 1990, Things That Go Together: A Review of Stimulus–Response Compatibility and Related Effects, 3 Arthur, 1991, Examination of the Construct Validity of Alternative Measures of Field Dependence/Independence, Perceptual and Motor Skills, 72, 851, 10.2466/pms.1991.72.3.851 Atalay, 2012, Shining in the Center: Central Gaze Cascade Effect on Product Choice, Journal of Consumer Research, 39, 848, 10.1086/665984 Babin, 1994, Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value, Journal of Consumer Research, 20, 644, 10.1086/209376 Bafina, 2008, How Architectural Drawings Work, Journal of Architecture, 13, 535, 10.1080/13602360802453327 Basu Monga, 2007, Cultural Differences in Brand Extension Evaluation: The Influence of Analytic Versus Holistic Thinking, Journal of Consumer Research, 33, 529, 10.1086/510227 Bee, 2006, Autoselect: What You Want Is What You Get: Real-time Processing of Visual Attention and Affect, Perception and Interactive Technologies, 40, 10.1007/11768029_5 Blijlevens, 2012, The Importance of Being ‘Well-Placed’: The Influence of Context on Perceived Typicality and Esthetic Appraisal of Product Appearance, Acta Psychologica, 139, 178, 10.1016/j.actpsy.2011.11.004 Bloch, 1995, Seeking the Ideal Form: Product Design and Consumer Response, Journal of Marketing, 59, 16, 10.2307/1252116 Boyd, 2009, When Do Large Product Assortments Benefit Consumers? An Information-Processing Perspective, Journal of Retailing, 85, 288, 10.1016/j.jretai.2009.05.008 Brakus, 2009, Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?, Journal of Marketing, 73, 52, 10.1509/jmkg.73.3.52 Bundesen, 2005, A Neural Theory of Visual Attention: Bridging Cognition and Neurophysiology, Psychological Review, 112, 291, 10.1037/0033-295X.112.2.291 Carrasco, 2011, Visual Attention: The Past 25 Years, Vision Research, 51, 1484, 10.1016/j.visres.2011.04.012 Chernev, 2006, Decision Focus and Consumer Choice Among Assortments, Journal of Consumer Research, 33, 50, 10.1086/504135 Chitturi, 2008, Delight by Design: The Role of Hedonic Versus Utilitarian Benefits, Journal of Marketing, 72, 48, 10.1509/jmkg.72.3.48 Cho, 2010, I Like Those Glasses on You, But Not in the Mirror: Fluency, Preference and Virtual Mirrors, Journal of Consumer Psychology, 20, 471, 10.1016/j.jcps.2010.07.004 Choi, 2007, Individual Differences in Analytic Versus Holistic Thinking, Personality and Social Psychology Bulletin, 33, 691, 10.1177/0146167206298568 Clement, 2013, Understanding Consumers’ In-store Visual Perception: The Influence of Package Design Features on Visual Attention, Journal of Retailing and Consumer Services, 20, 234, 10.1016/j.jretconser.2013.01.003 Corneille, 2005, Is Positivity a Cue or a Response Option?. Warm Glow vs. Evaluative Matching in the Familiarity for Attractive and Not-So-Attractive Faces, Journal of Experimental Social Psychology, 41, 431, 10.1016/j.jesp.2004.08.004 Cox, 2002, Beyond First Impressions: The Effects of Repeated Exposure on Consumer Liking of Visually Complex and Simple Product Designs, Journal of the Academy of Marketing Science, 30, 119, 10.1177/03079459994371 Creusen, 2005, The Different Roles of Product Appearance in Consumer Choice, Journal of Product Innovation Management, 22, 63, 10.1111/j.0737-6782.2005.00103.x Creusen, 2010, Product Value Importance and Consumer Preference for Visual Complexity and Symmetry, European Journal of Marketing, 49, 1437, 10.1108/03090561011062916 Dhar, 2000, Consumer Choice Between Hedonic and Utilitarian Goods, Journal of Marketing Research, 37, 60, 10.1509/jmkr.37.1.60.18718 Duncan, 1992, Beyond the Search Surface: Visual Search and Attentional Engagement, Journal of Experimental Psychology: Human Perception and Performance, 18, 578 Eisner, 1972, Developmental Relationships Between Field Independence and Fixity-Mobility, Perceptual and Motor Skills, 34, 767, 10.2466/pms.1972.34.3.767 Fisher, 1974, Situation-Specific Variables as Determinants of Perceived Environmental Aesthetic Quality and Perceived Crowdedness, Journal of Research in Personality, 8, 177, 10.1016/0092-6566(74)90019-1 Gasper, 2004, Do You See What I See? Affect and Visual Information Processing, Cognition & Emotion, 18, 405, 10.1080/02699930341000068 Geissler, 2006, The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent, Journal of Advertising, 35, 69, 10.1080/00913367.2006.10639232 Glöckner, 2012, Processing Differences Between Descriptions and Experience: A Comparative Analysis Using Eye-tracking and Physiological Measures, Frontiers in Psychology, 3, 1, 10.3389/fpsyg.2012.00173 Goodenough, 1987, The Nature of Individual Differences in Field Dependence, Journal of Research in Personality, 21, 81, 10.1016/0092-6566(87)90028-6 Halberstadt Jamin, 2000, The Attractiveness of Nonface Averages: Implications for an Evolutionary Explanation of the Attractiveness of Average Faces, Psychological Science, 11, 285, 10.1111/1467-9280.00257 Hayes, Andrew F. (2012), “PROCESS: A Versatile Computational Tool for Observed Variable Mediation, Moderation, and Conditional Process Modeling,” [White paper], (retrieved December 18, 2012), [http://www.afhayes.com/public/process2012.pdf]. Haytko, 2004, It's All at the Mall: Exploring Adolescent Girls’ Experiences, Journal of Retailing, 80, 67, 10.1016/j.jretai.2004.01.005 Hekkert, 2003, Most Advanced, Yet Acceptable: Typicality and Novelty as Joint Predictors of Aesthetic Preference in Industrial Design, British Journal of Psychology, 94, 111, 10.1348/000712603762842147 Henderson, 2003, Building Strong Brands in Asia: Selecting the Visual Components of Image to Maximize Brand Strength, International Journal of Research in Marketing, 20, 297, 10.1016/j.ijresmar.2003.03.001 Hirschman, 1986, The Effect of Verbal and Pictorial Advertising Stimuli on Aesthetic, Utilitarian and Familiarity Perceptions, Journal of Advertising, 15, 27, 10.1080/00913367.1986.10673002 Hoch, 1999, The Variety of an Assortment, Marketing Science, 18, 527, 10.1287/mksc.18.4.527 Hu, 2006, Social Cues in the Store Environment and Their Impact on Store Image, International Journal of Retail & Distribution Management, 34, 25, 10.1108/09590550610642800 Huang, 2011, An Eye-tracking Investigation of Internet Consumers’ Decision Deliberateness, Internet Research, 21, 541, 10.1108/10662241111176362 Im, 2010, The Perceptual Fluency Effect on Pleasurable Online Shopping Experience, Journal of Research in Interactive Marketing, 4, 280, 10.1108/17505931011092808 Janiszewski, 2001, Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment, Journal of Consumer Research, 28, 18, 10.1086/321945 Keller, 1991, Memory and Evaluation Effects in Competitive Advertising Environments, Journal of Consumer Research, 17, 463, 10.1086/208571 Kent, 1994, Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity, Journal of Marketing, 58, 97, 10.2307/1252313 Kitayama, 2003, Perceiving an Object and Its Context in Different Cultures: A Cultural Look at New Look, Psychological Science, 14, 201, 10.1111/1467-9280.02432 Labroo, 2008, Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation, Journal of Consumer Research, 34, 819, 10.1086/523290 Labroo, 2009, The “Instrumentality” Heuristic: Why Metacognitive Difficulty Is Desirable During Goal Pursuit, Psychological Science, 20, 127, 10.1111/j.1467-9280.2008.02264.x Labroo, 2006, Between Two Brands: A Goal Fluency Account of Brand Evaluation, Journal of Marketing Research, 42, 374, 10.1509/jmkr.43.3.374 Landwehr, 2011, Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts, Marketing Science, 30, 416, 10.1287/mksc.1110.0633 Leder, 2005, Dimensions of Appreciation of Car Interior Design, Applied Cognitive Psychology, 19, 603, 10.1002/acp.1088 Lohse, 1997, Consumer Eye Movement Patterns on Yellow Pages Advertising, Journal of Advertising, 26, 61, 10.1080/00913367.1997.10673518 Lu, 2005, Perceptual Consequences of Feature-Based Attention, Journal of Vision, 5, 2, 10.1167/5.7.2 MacKenzie, 1986, The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations, Journal of Marketing Research, 23, 130, 10.2307/3151660 Masuda, 2001, Attending Holistically Versus Analytically: Comparing the Context Sensitivity of Japanese and Americans, Journal of Personality and Social Psychology, 81, 929, 10.1037/0022-3514.81.5.922 Matthes, 2011, I See What You Don’t See, Journal of Advertising, 40, 85, 10.2753/JOA0091-3367400406 Meissner, 2010, Eye-tracking Information Processing in Choice Based Conjoint Analysis, International Journal of Market Research, 52, 591, 10.2501/S147078531020151X Meyers Herbert, 1998 Mogilner, 2008, The Mere Categorization Effect: How the Presence of Categories Increases Choosers’ Perceptions of Assortment Variety and Outcome Satisfaction, Journal of Consumer Research, 35, 202, 10.1086/588698 Mulhern, 1990, Retail Promotional Advertising: Do the Number of Deal Items and Size of Deal Discounts Affect Store Performance?, Journal of Business Research, 21, 179, 10.1016/0148-2963(90)90027-B Mumma, 1993, The Embedded Figures Test: Internal Structure and Development of a Short Form, Personality and Individual Differences, 15, 221, 10.1016/0191-8869(93)90029-3 Nadal, 2010, Visual Complexity and Beauty Appreciation: Explaining the Divergence of Results, Empirical Studies of the Arts, 28, 173, 10.2190/EM.28.2.d Nasar, 1987, The Effect of Sign Complexity and Coherence on the Perceived Quality of Retail Scenes, Journal of the American Planning Association, 53, 499, 10.1080/01944368708977139 Novemsky, 2007, Preference Fluency in Choice, Journal of Marketing Research, 45, 347, 10.1509/jmkr.44.3.347 Oliva, 2004, Identifying the Perceptual Dimensions of Visual Complexity of Scenes Oppewal, 2005, More Choice Is Better: Effects of Assortment Size and Composition on Assortment Evaluation, International Journal of Research in Marketing, 22, 45, 10.1016/j.ijresmar.2004.03.002 Orquin, 2013, Attention and Choice: A Review on Eye Movements in Decision Making, Acta Psychologica, 144, 190, 10.1016/j.actpsy.2013.06.003 Orth, 2010, Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes, Journal of Marketing Theory and Practice, 18, 23, 10.2753/MTP1069-6679180102 Orth, 2012, Servicescape Interior Design and Consumers’ Personality Impressions, Journal of Services Marketing, 26, 194, 10.1108/08876041211223997 Orth, 2008, Holistic Package Design and Consumer Brand Impressions, Journal of Marketing, 72, 64, 10.1509/jmkg.72.3.64 Orth, 2012, The Accuracy of Design-Based Judgments: A Constructivist Approach, Journal of Retailing, 88, 421, 10.1016/j.jretai.2011.11.004 Panek, 1985, Age Differences in Field-Dependence/Independence, Experimental Aging Research, 11, 97, 10.1080/03610738508259287 Pieters, 1999, Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory, Journal of Marketing Research, 36, 424, 10.2307/3151998 Pieters, 2010, The Stopping Power of Advertising: Measures and Effects of Visual Complexity, Journal of Marketing, 74, 48, 10.1509/jmkg.74.5.48 Pieters, 2007, Optimal Feature Advertising Design under Competitive Clutter, Management Science, 53, 1815, 10.1287/mnsc.1070.0732 Pocheptsova, 2010, Making Products Feel Special: When Metacognitive Difficulty Enhances Evaluation, Journal of Marketing Research, 47, 1059, 10.1509/jmkr.47.6.1059 Preacher, 2007, Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions, Multivariate Behavioral Research, 42, 185, 10.1080/00273170701341316 Rayner, 2009, Eye Movements and Attention in Reading, Scene Perception, and Visual Search, The Quarterly Journal of Experimental Psychology, 62, 1457, 10.1080/17470210902816461 Reber, 2004, Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver's Processing Experience?, Personality and Social Psychology Review, 8, 364, 10.1207/s15327957pspr0804_3 Reber, 1998, Effects of Perceptual Fluency on Affective Judgments, Psychological Science, 9, 45, 10.1111/1467-9280.00008 Reber, 2004, Exploring “Fringe” Consciousness: The Subjective Experience of Perceptual Fluency and Its Objective Bases, Consciousness and Cognition, 13, 47, 10.1016/S1053-8100(03)00049-7 Richler, 2008, Why Does Selective Attention to Parts Fail in Face Processing?, Journal of Experimental Psychology: Learning, Memory, and Cognition, 34, 1356 Rosenholtz, 2007, Measuring Visual Clutter, Journal of Vision, 7, 1, 10.1167/7.2.17 Ryu, 2007, The Effect of Environmental Perceptions on Behavioral Intentions Through Emotions: The Case of Upscale Restaurants, Journal of Hospitality and Tourism Research, 31, 56, 10.1177/1096348006295506 Scheibehenne, 2010, Can There Ever Be Too Many Options? A Meta-analytic Review of Choice Overload, Journal of Consumer Research, 37, 409, 10.1086/651235 Schwarz, 2004, Metacognitive Experiences in Consumer Judgment and Decision Making, Journal of Consumer Psychology, 14, 332, 10.1207/s15327663jcp1404_2 Schwarz, 1983, Mood, Misattribution, and Judgments of Well-being: Information and Directive Functions of Affective States, Journal of Personality and Social Psychology, 45, 513, 10.1037/0022-3514.45.3.513 Simonson, 1999, The Effect of Product Assortment on Buyer Preferences, Journal of Retailing, 75, 347, 10.1016/S0022-4359(99)00012-3 Song, 2008, Fluency and the Detection of Misleading Questions: Low Processing Fluency Attenuates the Moses Illusion, Social Cognition, 26, 791, 10.1521/soco.2008.26.6.791 Stamps, 2002, Entropy, Visual Diversity, and Preference, The Journal of General Psychology, 129, 300, 10.1080/00221300209602100 Stoll, 2008, What They See Is What They Get? An fMRI-Study on Neural Correlates of Attractive Packaging, Journal of Consumer Behaviour, 7, 342, 10.1002/cb.256 Thompson, 2013, When Disfluency Signals Competence: The Effect of Processing Difficulty on Perceptions of Service Agents, Journal of Marketing Research, 50, 228, 10.1509/jmr.11.0340 Titus, 2002, The Consumer Retail Search Process: A Conceptual Model and Research Agenda, Journal of the Academy of Marketing Science, 23, 106, 10.1177/0092070395232003 Tsai, 2011, When Does Feeling of Fluency Matter? How Abstract and Concrete Thinking Influence Fluency Effects, Psychological Science, 22, 348, 10.1177/0956797611398494 Verhaeghen Paul, 1997, Meta-Analyses of Age–Cognition Relations in Adulthood: Estimates of Linear and Nonlinear Age Effects and Structural Models, Psychological Bulletin, 122, 231, 10.1037/0033-2909.122.3.231 Verhoef, 2009, Customer Experience Creation: Determinants, Dynamics and Management Strategies, Journal of Retailing, 85, 31, 10.1016/j.jretai.2008.11.001 Veryzer, 1998, The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs, Journal of Consumer Research, 24, 374, 10.1086/209516 Vieira, 2010, Visual Aesthetics in Store Environment and Its Moderating Role on Consumer Intention, Journal of Consumer Behaviour, 9, 364, 10.1002/cb.324 Whittlesea, 1990, Illusions of Immediate Memory: Evidence of an Attributional Basis for Feelings of Familiarity and Perceptual Quality, Journal of Memory and Language, 29, 716, 10.1016/0749-596X(90)90045-2 Winkielman, 2001, Mind at Ease Puts a Smile on the Face: Psychophysiological Evidence That Processing Facilitation Elicits Positive Affect, Journal of Personality and Social Psychology, 81, 989, 10.1037/0022-3514.81.6.989 Winkielman, 2006, Prototypes Are Attractive Because They Are Easy on the Mind, Psychological Science, 17, 799, 10.1111/j.1467-9280.2006.01785.x Winkielman, 2003, The Hedonic Marking of Processing Fluency: Implications for Evaluative Judgment, 189 Witkin, 1950, Individual Differences in Ease of Perception of Embedded Figures, Journal of Personality, 19, 1, 10.1111/j.1467-6494.1950.tb01084.x Wolfe, 2005, Rare Items Often Missed in Visual Searches, Nature, 435, 439, 10.1038/435439a Zhang, 2004, Field-Dependence/Independence: Cognitive Style or Perceptual Ability? Validating Against Thinking Styles and Academic Achievement, Personality and Individual Differences, 37, 1295, 10.1016/j.paid.2003.12.015 Zhu, 2009, The Influence of Self-view on Context Effects: How Display Fixtures Can Affect Product Evaluations, Journal of Marketing Research, 46, 37, 10.1509/jmkr.46.1.37