Introduction to the Special Issue on Market Segmentation

International Journal of Research in Marketing - Tập 19 Số 3 - Trang 181-183 - 2002
Michel Wedel1,2, Wagner A. Kamakura3
1Faculty of Economics, University of Groningen, P.O. Box 800, 9700 AV Groningen, The Netherlands
2School of Business, University of Michigan, Ann Arbor, MI 48109-1234, USA
3Duke University, Durham, NC, USA

Tóm tắt

Từ khóa


Tài liệu tham khảo

Allenby, 1999, Marketing models of heterogeneity, Journal of Econometrics, 89, 57, 10.1016/S0304-4076(98)00055-4

Andrews, 2002, Hierarchical Bayes versus finite mixture conjoint analysis models: a comparison of fit, prediction, and partworth recovery, Journal of Marketing Research, 39, 87, 10.1509/jmkr.39.1.87.18936

Smith, 1956, Product differentiation and market segmentation as alternative marketing strategies, Journal of Marketing, 21, 3, 10.2307/1247695

Wedel, 2000

Wedel, 1999, Discrete and continuous representation of heterogeneity, Marketing Letters, 10, 217, 10.1023/A:1008054316179

Wind, 1978, Issues and advances in segmentation research, Journal of Marketing Research, 15, 317, 10.2307/3150580

Thông tin
Thông tin xuất bản

International Journal of Research in Marketing

Tập 19 Số 3

181-183

Thông tin tác giả