Innovation:

Strategy and Leadership - Tập 29 Số 1 - Trang 11-14 - 2001
Robert B.Tucker1
1Robert Tucker is president of The Innovation Resource, a research and executive development firm based in Santa Barbara, California (www.innovationresource.com). A frequent keynote speaker at conferences, he is the author of the international bestseller, Managing the Future: 10 Driving Forces of Change for the New Century (Berkley Books, 1998).

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The new century promises to bring more change, more complexity, and more competition. As a result, enterprisewide innovation will become a required operational discipline. Managing innovation in this environment involves four key principles: the approach must be comprehensive; innovation must include an organized, systematic, and continual search for new opportunities; organizations must involve everyone in the innovation process; a company must work constantly on improving its climate for innovation.

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Strategy and Leadership

Tập 29 Số 1

11-14

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