Influence in the organizational buying center and logistics automation technology adoption

Emerald - Tập 14 Số 5/6 - Trang 433-444 - 1999
Kofi Q.Dadzie1, Wesley J.Johnston2, Evelyn W.Dadzie3, BongheeYoo4
1Associate Professor of Marketing, Department of Marketing, Georgia State University, Atlanta, Georgia, USA
2Professor of Marketing, Department of Marketing, Georgia State University, Atlanta, Georgia, USA
3Assistant Professor of Management, School of Business, Clark Atlanta University, Georgia, USA
4Assistant Professor of Marketing, St Cloud State University, St Cloud, Minnesota, USA

Tóm tắt

Explores the structure of the buying center for logistics automation technologies. Examines the relationships between the degree of participation of key functional areas, the extent of coalescence on buying decision criteria, and the hazard rate of adoption. Analyses an event history, and suggests that adoption rates are influenced by the degree of participation of key users and extent of consensus on only two of six buying decision criteria. Discusses guidelines for enhancing logistics technology adoption.

Từ khóa


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Thông tin xuất bản

Emerald

Tập 14 Số 5/6

433-444

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