Inferring Market Structure from Customer Response to Competing and Complementary Products

Springer Science and Business Media LLC - Tập 13 - Trang 221-232 - 2002
Terry Elrod1, Gary J. Russell2, Allan D. Shocker3, Rick L. Andrews4, Lynd Bacon5, Barry L. Bayus6, J. Douglas Carroll7, Richard M. Johnson8, Wagner A. Kamakura9, Peter Lenk10, Josef A. Mazanec11, Vithala R. Rao12, Venkatesh Shankar13
1University of Alberta, Canada
2University of Iowa USA
3San Francisco State University USA
4University of Delaware USA
5Knowledge Networks, USA
6University of North Carolina, Chapel Hill, USA
7Rutgers University USA
8Sawtooth Software, USA
9Duke University USA
10University of Michigan, USA
11Vienna University of Economics and Business Administration, Austria
12Cornell University USA
13University of Maryland, USA

Tóm tắt

We consider customer influences on market structure, arguing that market structure should explain the extent to which any given set of market offerings are substitutes or complements. We describe recent additions to the market structure analysis literature and identify promising directions for new research in market structure analysis. Impressive advances in data collection, statistical methodology and information technology provide unique opportunities for researchers to build market structure tools that can assist “real-time” marketing decision-making.

Tài liệu tham khảo

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