Implementation of Environmental Sustainability in Business: Suggestions for Improvement

Australasian Marketing Journal - Tập 19 - Trang 52-57 - 2011
Linda Brennan1, Wayne Binney2, Janelle McCrohan3, Narelle Lancaster1
1School of Media and Communication, RMIT University, G.P.O. Box 2476, Melbourne, Victoria 3001, Australia
2Victoria Graduate School of Business, Victoria University, P.O. Box 14428, Melbourne, Victoria 8001, Australia
3Department of Marketing, Faculty of Business and Economics, Monash University, Clayton Campus, Wellington Road, Clayton, Victoria 3800, Australia

Tóm tắt

This paper discusses the options for implementing ‘sustainable’ environmental business strategies that are acceptable to a multiplicity of stakeholders. To evaluate the current situation in Australia a content analysis of the web pages for leading companies indicates that there is little tangible evidence that sustainable business practices are being implemented. The authors propose several directions for research into substantive issues between ethical behaviour, corporate social responsibility and environmentally sustainable behaviour for business. Each of these areas is developing research in relative isolation. However, we argue that this paradigmatic divide is limiting the opportunities for research to provide real insight into seemingly intractable problems.

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Thông tin xuất bản

Australasian Marketing Journal

Tập 19

52-57

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