Impact of online information on the diffusion of movies: Focusing on cultural differences

Journal of Business Research - Tập 130 - Trang 603-609 - 2021
Youseok Lee1, Sang-Hoon Kim2, Kyoung Cheon Cha3
1Myongji University, College of Business Administration, 34 Geobukgol-ro, Seodaemun-gu, Seoul 03674, Republic of Korea
2Seoul National University, Graduate School of Business, 1 Gwanak-ro, Gwanak-gu, Seoul 08826, Republic of Korea
3Dong-A University, Department of Business Administration, 225 Gudeok-ro, Seo-gu, Busan 49236, Republic of Korea

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Journal of Business Research

Tập 130

603-609

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