If looks could sell: Moderation and mediation of the attractiveness effect on salesperson performance

International Journal of Research in Marketing - Tập 16 - Trang 269-284 - 1999
Michael Ahearne1, Thomas W Gruen2, Cheryl Burke Jarvis3
1Smeal College of Business at The Pennsylvania State University, University Park, PA, USA
2Goizueta Business School, Emory University, 1300 Clifton Rd., Atlanta, GA 30322-2710, USA
3Kelly School of Business, Marketing Department, Indiana University, 1309 East Tenth Street, Bloomington, IN 47405-1701, USA

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