How to capture the B2B platform opportunity

Electronic Markets - 2020
Frank Riemensperger1, Svenja Falk2
1Chairman of Accenture Germany, Frankfurt Am Main Area, Frankfurt, Germany
2Managing Director Accenture Research, Berlin, Germany

Tóm tắt

Dynamics of the platform economy in manufacturing industries have not unfolded in the same way as in the consumer industries, where platforms have build powerful monopolies through controlling the contact to customers. In manufacturing, the same winner-takes-it-all effect is not present and key competitiveness will rely on the data-driven operation of the physical world. This requires the combination of smart product with smart services and customer experiences. The paper argues that European companies have an opportunity in the B2B platform arena.

Từ khóa


Tài liệu tham khảo

Adari, S., Falk, S., & Sampson, C. (2019). Germany’s evolving platform landscape. Berlin: Federal Ministry for Economic Affairs and Energy.

Antons, D., Piening, E., & Salge, T.-O. (2018). Führung und Innovation in Zeiten der Digitalisierung. Frankfurt/M: VDMA.

Brynjolfsson, E., & Hitt, L. M. (2000). Beyond computation: Information, technology, organizational transformation and business performance. Journal of Economic Perspectives, 14(4), 23–48. https://doi.org/10.1257/jep.14.4.23.

Cusumano, M. A., Gawer, A., & Yoffie, D. B. (2019). The business of platforms: Strategy in the age of digital competition, innovation, and power. New York (NY): HarperCollins.

Falk, S., & Riemensperger, F. (2019). Three lessons from Germany’s platform economy. MIT Sloan Management Review, August 5, https://sloanreview.mit.edu/article/three-lessons-from-germanys-platform-economy/, accessed November 2, 2019.

Haskell, J., & Westlake, S. (2018). Capitalism without capital: The rise of the intangible economy. Princeton (NJ): Princeton University Press.

Kolodny, L. (2018). Former Google CEO predicts the internet will split in two - and one part will be led by China. CNBC, September 20. https://www.cnbc.com/2018/09/20/eric-schmidt-ex-google-ceo-predicts-internet-split-china.html, accessed May 5, 2019.

Künzel, M., Kraus, T., & Straub, S. (2019). Kollaboratives engineering. Berlin: Begleitforschung PAiCE.

Mayer-Schönberger, V., & Ramge, T. (2018). Reinventing capitalism in the age of big data. New York (NY): Basic Books.

OECD. (2019). Measuring the digital transformation - a roadmap for the future. OECD Publishing, Paris. https://doi.org/10.1787/9789264311992-en.

Riemensperger, F., & Falk, S. (2019). Titelverteidiger: Wie die deutsche Industrie ihre Spitzenposition auch im digitalen Zeitalter sichert. München: Redline.

World Economic Forum. (2018). Digital transformation initiative: Maximizing the return on digital investments. Cologny/Geneva: World Economic Forum.

Thông tin
Thông tin xuất bản

Electronic Markets

Thông tin tác giả