Electronic Markets
SCOPUS (2009-2023)SSCI-ISI
1422-8890
Cơ quản chủ quản: Springer Heidelberg , Springer Verlag
Lĩnh vực:
Economics and EconometricsBusiness and International ManagementMarketingComputer Science ApplicationsManagement of Technology and Innovation
Các bài báo tiêu biểu
Big data analytics in E-commerce: a systematic review and agenda for future researchAbstract
There has been an increasing emphasis on big data analytics (BDA) in e-commerce in recent years. However, it remains poorly-explored as a concept, which obstructs its theoretical and practical development. This position paper explores BDA in e-commerce by drawing on a systematic review of the literature. The paper presents an interpretive framewo... ...
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Digital platform ecosystemsAbstract Digital platforms are an omnipresent phenomenon that challenges incumbents by changing how we consume and provide digital products and services. Whereas traditional firms create value within the boundaries of a company or a supply chain, digital platforms utilize an ecosystem of autonomous agents to co-create value. Scholars from various disciplines, such a... ...
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AI-based chatbots in customer service and their effects on user complianceAbstract Communicating with customers through live chat interfaces has become an increasingly popular means to provide real-time customer service in many e-commerce settings. Today, human chat service agents are frequently replaced by conversational software agents or chatbots, which are systems designed to communicate with human users by means of natural language o... ...
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Digital transformation as an interaction-driven perspective between business, society, and technology
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