How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

Emerald - Tập 27 Số 4 - Trang 480-483 - 2010
MarcFetscherin1
1Department of International Business and Rollins China Center, Crummer Graduate School of Business, Rollins College, Winter Park, Florida, USA

Tóm tắt

Từ khóa


Tài liệu tham khảo

Anholt, S. (2007), Competitive Identity: The New Brand Management for Nations, Cities and Regions, Palgrave Macmillan, Basingstoke.

Dinnie, K. (2008), Nation Branding: Concepts, Issues, Practice, Butterworth‐Heinemann, Oxford.

Kotler, P., Jatusripitak, S. and Maesincee, S. (1997), The Marketing of Nations: A Strategic Approach to Building National Wealth, The Free Press, New York, NY.

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Emerald

Tập 27 Số 4

480-483

Thông tin tác giả