Cách mà trụ sở chính tạo ra giá trị trong kỷ nguyên số
Tóm tắt
Kỹ thuật số sẽ ảnh hưởng như thế nào đến vai trò của trụ sở chính (CHQ) và các mối quan hệ của chúng với các đơn vị hoạt động? Gần đây, chúng tôi đã hỏi 67 quản lý cấp cao tại CHQ câu hỏi này. Kết quả cho thấy các CHQ kỳ vọng sẽ trở nên mạnh mẽ hơn và liên quan nhiều hơn đến các đơn vị hoạt động của họ. Những kết luận này dường như được thúc đẩy bởi nhận thức rằng quá trình số hóa đang diễn ra sẽ cung cấp cho các quản lý CHQ thông tin kịp thời hơn và tốt hơn. Trong "Điểm nhìn" này, chúng tôi thảo luận về những cạm bẫy tiềm tàng của một câu chuyện như vậy. Chúng tôi cũng đưa ra ý tưởng về cách tránh sai lầm và đảm bảo rằng CHQ gia tăng giá trị của họ trong thời kỳ số hóa. Cụ thể, chúng tôi đề xuất rằng các CHQ nên nhấn mạnh vào các tương tác xã hội để dữ liệu được thu thập và phân tích hiệu quả, để quyền ra quyết định được phân bổ thích hợp và để sự tham gia của CHQ được thông tin và cần thiết.
Từ khóa
Tài liệu tham khảo
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