Saul J. Berman1, Lynn Kesterson‐Townes2, Anthony Marshall3, Rohini Srivathsa4
1Global Lead Partner for Strategy Consulting and Innovation and Growth for IBM Global Business Services ([email protected]) 2Global Communications Sector Leader for the IBM Institute for Business Value and an Associate Partner within IBM Global Business Services ([email protected]) 3Strategy and Transformation Leader for the IBM Institute for Business Value and Program Director of the Global CEO Study ([email protected]) 4Strategy & Transformation Center of Competence (CoC) Leader and an Associate Partner within IBM Global Business Services ([email protected])