Higher education strategy in digital transformation

Springer Science and Business Media LLC - Tập 27 - Trang 3171-3195 - 2021
Mohamed Ashmel Mohamed Hashim1, Issam Tlemsani2, Robin Matthews3,4,5
1Westford University College, Sharjah, United Arab Emirates
2The Centre for International Business, Leeds, UK
3Kingston University London, Kingston upon Thames, UK
4RANPA, Moscow, Russia
5LSC, London, UK

Tóm tắt

Digital transformation in the global higher education industry determines the future roadmap to a sustainable education management strategy. This research paper aims to develop a qualitative model that advocates how digital transformation as a propelling force could be used to build competitive advantages for universities. Building competitive advantage is a relative, evolving, and important concept in strategy formulation. In recent years, specifically in the education industry, the notion of building competitive advantage is challenged by global phenomena such as digital transformation globalization, information exchange, digitization and social media in most of the global industries. These phenomena have collectively made the process of building competitive advantage rapidly changing, short-term and contextual. These findings aid the evolution of strategic management practices in universities by providing empirical insights in determining the impactful changes and their connection to evolutionary learning. It also stresses the importance of using the developed model as a decision support system to generate, regulate and retain student experience and expectations. This research paper provides first-hand insight into the impactful changes affecting universities’ vision and how they can turn these changes to their advantages and set a road map to design-develop models to integrate and regulate these essential changes in their strategies using evolution learning mechanism and digital transformation strategy.

Tài liệu tham khảo

Abad-Segura, E., González-Zamar, M. D., Infante-Moro, J. C., & Ruipérez García, G. (2020). ‘Sustainable management of digital transformation in higher education: Global research trends’, Sustainability (Switzerland), 12(5). https://doi.org/10.3390/su12052107 Angelopoulos, M. K., Christina A. K, and Yannis A. P (2019) ‘Lean Management Through Digital Transformation: Challenges and Opportunities for the Energy and Public Utilities Industry’, Journal of Advanced research in management, 10(2) Boyer, S. L., Edmondson, D. R., Artis, A. B., & Fleming, D. (2013). Self-Directed Learning. Journal of Marketing Education, 36(1), 20–32. Carter, R. A., Jr., Rice, M., Yang, S., & Jackson, H. A. (2020). Self-regulated learning in online learning environments: Strategies for remote learning. Information and Learning Science, 121(5–6), 311–319. https://doi.org/10.1108/ILS-04-2020-0114 Chatzoglou, P., & Chatzoudes, D. (2018). The role of innovation in building competitive advantages: An empirical investigation. European Journal of Innovation Management, 21(1), 44–69. https://doi.org/10.1108/EJIM-02-2017-0015 Czainska, K. (2009). ‘Internationalisation as an Alternative Strategy for University Development Case Study of Poznan University College of Business and Foreign’ Del Valle Mejías, M. E. (2020). ‘Edmodo: una plataforma de e-learning para la inclusión’, Revista de Comunicación de la SEECI, pp. 17–28. https://doi.org/10.15198/seeci.2020.52.17-28 Gerrard, C. (2007). Virtual learning environments: Enhancing the learning experience for students with disabilities. Campus-Wide Information Systems, 24(3), 199–206. https://doi.org/10.1108/10650740710762239 Koller, D. (2018) Artificial intelligence technology enhances the educational experience. TheCampanile. Available at 24(3), 199–206. https://thecampanile.org/2019/05/04/artificial-intelligence-technology-enhances-educational-experience/ Hall, A. G., & Zentgraf, C. (2010). Virtual learning environments through a different lens: Potentials of the intermediate space. Campus-Wide Information Systems, 27(3), 127–136. https://doi.org/10.1108/10650741011054438 Hancock, S. (2019). A future in the knowledge economy? Analysing the career strategies of doctoral scientists through the principles of game theory. Higher Education, 78(1), 33–49. https://doi.org/10.1007/s10734-018-0329-z Harris, L., Dargusch, J., Ames, K., & Bloomfield, C. (2020). Catering for ‘very different kids’: Distance education teachers’ understandings of and strategies for student engagement. International Journal of Inclusive Education. https://doi.org/10.1080/13603116.2020.1735543 Huang, J. (2021). ‘Path analysis of university education management based on big data technology’, 1881, pp. 1–7. https://doi.org/10.1088/1742-6596/1881/4/042087 Huggins, R., & Izushi, H. (2015). The competitive advantage of nations: Origins and journey. Competitiveness Review, 25(5), 458–470. https://doi.org/10.1108/CR-06-2015-0044 Information Age. (2011). Universities to share £12.m cloud services in England. Retrieved from http://www.information-age.com/channels/it-services/news/1599748/universities-to-share-125m-cloud-services.thtml Jelinek, M., & Porter, M. E. (1992). The Competitive Advantage of Nations. Administrative Science Quarterly, 37(3), 507. Jia, S., & Zhang, X. (2021). Teaching mode of psychology and pedagogy in colleges and universities based on artificial intelligence technology. Journal of Physics: Conference Series, 1852(3), 032033. https://doi.org/10.1088/1742-6596/1852/3/032033 Kane, G. C. (2017). MetLife centers its strategy on digital transformation. MIT Sloan Management Review, 59(1), 88. Kelley, C., Tong, P., & Choi, B. J. (2010). A review of assessment of student learning programs at AACSB schools: A dean’s perspective. Journal of Education for Business, 85(5), 299–306. https://doi.org/10.1080/08832320903449519 Keynes (1945). Keynesian Economics. [online] Investopedia. Available at: https://www.investopedia.com/terms/k/keynesianeconomics.asp Kiryakova, G., Yordanova, L., & Angelova, N. (2017). Can we make Schools and universities smarter with the Internet of Things? TEM Journal, 6(1), 80–84. https://doi.org/10.18421/TEM61-11 Klug, W. E. (2014). ‘The Determinants of Cloud Computing Adoption by Colleges and Universities’, ProQuest Dissertations and Theses, (April), p. 186. Landon-Murray, M. (2016). Big data and intelligence: Applications, human capital, and education. Journal of Strategic Security. https://doi.org/10.5038/1944-0472.9.2.1514 Matt, C., Hess, T., & Benlian, A. (2015). Digital transformation strategies. Business and Information Systems Engineering, 57(5), 339–343. https://doi.org/10.1007/s12599-015-0401-5 Mell, P., & Grance, T. (2011). The NIST Definition of Cloud Computing (Special Bulletin 800–145). Retrieved from National Institute of Standards and Technology website: http://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdf Meyer, A. (2019). Artificial intelligence technology enhances the educational experience. TheCampanile. Available at. https://thecampanile.org/2019/05/04/artificial-intelligence-technologyenhances-educational-experience/ Militaru, G., Niculescu, C., & Teaha, C. (2013). Critical success factors for cloud computing adoption in higher education institutions: A theoretical and empirical investigation. International Conference on Management and Industrial Engineering, 6, 213–220. Miller, T., Weber, R., & Magazzeni, D. (2020). Report on the 2019 international joint conferences on artificial intelligence explainable artificial intelligence workshop. AI Magazine, 41(1), 103–105. https://doi.org/10.1609/aimag.v41i1.5302 Mok, K. H. (2008). Singapore’s global education hub ambitions: University governance change and transnational higher education. International Journal of Educational Management, 22(6), 527–546. https://doi.org/10.1108/09513540810895444 Mwinjuma, J. S., Kadir, S. A., Hamzah, A., & Basri, R. (2015). ‘A review of characteristics and experiences of decentralization of education’. International Journal of Education and Literacy Studies, 3(1). https://doi.org/10.7575/aiac.ijels.v.3n.1p.34 Nicola, C. B., & Dalessio, D. (2019). Artificial Intelligence and the Impact on Business Curricula. Academy of Business Research Journal, 3(2019), 30–53. Noniashvili, M., Dgebuadze, M., & Griffin, G. (2020). A new tech platform as an innovative teaching model in high schools in the Republic of Georgia. Journal of Eastern European and Central Asian Research, 7(1), 95–103. https://doi.org/10.15549/jeecar.v7i1.386 O’Shannassy, T. (2008). Sustainable competitive advantage or temporary competitive advantage: Improving understanding of an important strategy construct. Journal of Strategy and Management, 1(2), 168–180. https://doi.org/10.1108/17554250810926357 Online, G. I., & Mar, M. J. (2013). ‘How one university puts big data into curriculum’, pp. 1–3 Porter, M.E. (1985). Technology And Competitive Advantage. Journal of Business Strategy, 5(3), pp.60–78. Porter, M. (1992) Capital Choices: Changing the Way America Invests in Industry. Council on Competitiveness/Harvard Business School, Boston. Parry, T. R. (1997). Achieving balance in decentralization: A case study of education decentralization in Chile. World Development, 25(2), 211–225. Powell, L., & McGuigan, N. (2020). Teaching, virtually: A critical reflection. Accounting Research Journal. https://doi.org/10.1108/ARJ-09-2020-0307 Ramachandran, N., Sivaprakasam, P., Thangamani, G., & Anand, G. (2014). Selecting a suitable cloud computing technology deployment model for an academic institute: A case study. Campus-Wide Information Systems, 31(5), 319–345. https://doi.org/10.1108/CWIS-09-2014-0018 Remache, A. and Belarbi, A. (2019). Adapting ICT in Higher Education in the Developing World: Influencing Dynamics. International Journal of Economic Policy in Emerging Economies, 12(3), p.1. Roberts, J. J. (2019). Online learning as a form of distance education: Linking formation learning in theology to the theories of distance education. HTS Teologiese Studies / Theological Studies, 75(1), 1–10. https://doi.org/10.4102/hts.v75i1.5345 Rosin, A. F., Proksch, D., Stubner, S., & Pinkwart, A. (2020). Digital new ventures: Assessing the benefits of digitalization in entrepreneurship. Journal of Small Business Strategy, 30(2), 59–71. Rouse, M. (2019). What is AI (artificial intelligence)? - Definition from WhatIs.com. [online] Search Enterprise AI. Available at: https://searchenterpriseai.techtarget.com/definition/AI-Artificial-Intelligence Shaughnessy, H. (2018). Creating digital transformation: Strategies and steps. Strategy and Leadership, 46(2), 19–25. https://doi.org/10.1108/SL-12-2017-0126 Stonehouse, G., & Snowdon, B. (2007). Competitive advantage revisited Michael Porter on strategy and competitiveness. Journal of Management Inquiry, 16(3), 256–273. https://doi.org/10.1177/1056492607306333 Sudirtha, I. G., Widiartini, N. K., & Anggendari, M. D. (2021). Development of 21stcentury skill learning designs through the application of the concept of independent learning in the vocational field. Journal of Physics: Conference Series, 1810(1), 1–11. https://doi.org/10.1088/1742-6596/1810/1/012062 Sultan, N. (2010). Cloud computing for education: A new dawn? International Journal of Information Management, 30(2), 109–116. https://doi.org/10.1016/j.ijinfomgt.2009.09.004 Tarabasz, A. (2016). The internet of things digital revolution in offline market. Opportunity or threat? Handel Wewnętrzny, 4(363), 325–337. Totty, M. (2019). The Worlds That AI Might Create. Wall Street Journal. [online] 14 Oct. Available at: https://www.wsj.com/articles/the-worlds-that-ai-might-create-11571018700?mod=ig_artificialintelligencereportoctober2019. Accessed 7 Sep. 2021. University of California, Berkeley. (2019). BAIR: Berkeley Artificial Intelligence Research. Retrieved from: http://bair.berkeley.edu Utica College. (2019). Online Master of Science in Data Science Curriculum. Retrieved from: http://programs.online.utica.edu/programs/masters-data-science/curriculum van Tonder, C., Schachtebeck, C., Nieuwenhuizen, C., & Bossink, B. (2020). A framework for digital transformation and business model innovation. Management (Croatia), 25(2), 111–132. https://doi.org/10.30924/mjcmi.25.2.6 Verger, A., Steiner-Khamsi, G. and Lubienski, C. (2016). The emerging global education industry: analysing market-making in education through market sociology. Globalisation, Societies and Education, 15(3), pp.325–340. Villegas-Ch, W., Palacios-Pacheco, X., & Luján-Mora, S. (2019). Management of educative data in university students with the use of big data techniques. RISTI - Revista Iberica De Sistemas e Tecnologias De Informacao, 19, 227–238. Wikipedia Contributors. (2019). John Maynard Keynes. [online] Wikipedia. Available at: https://en.wikipedia.org/wiki/John_Maynard_Keynes Wilbur, K. (2016). ‘Pharmacist continuing education degree program’, 1, pp. 1–6 www.marketsandmarkets.com. (2022). Middle East Cloud Infrastructure Services Market Report - 2022. [online] Available at: https://www.marketsandmarkets.com/Market-Reports/middle-east-cloud-infrastructure-service-market-232083679.html Accessed 9 May 2021 www.intracen.org. (2015). Digital Transformation for Good. [online] Available at: https://www.intracen.org/digital-transformation-for-good/. Accessed 7 Sep 2021 Zeng, F., & Liu, L. (2021). Improving the quality of ideological and political education in colleges and universities in big data age. Journal of Physics: Conference Series, 1852(3), 032034. https://doi.org/10.1088/1742-6596/1852/3/032034 Zhang, J. (2021). Application of big data collection-analysis-visualization in the teaching process of colleges and universities under the background of the epidemic. Journal of Physics: Conference Series, 1800(1), 1–8. https://doi.org/10.1088/1742-6596/1800/1/012009