Hedonic and utilitarian motivations for online retail shopping behavior

Journal of Retailing - Tập 77 Số 4 - Trang 511-535 - 2001
Terry L. Childers1, Christopher L. Carr2, Joann Peck3, Stephen J. Carson4
1School of Management (Marketing), University of Kentucky, Lexington, KY 40506, USA
2Katz Graduate School of Business, Department of Information Systems, University of Pittsburgh, Pittsburgh, PA 15260, USA
3Grainger School of Business, Department of Marketing, University of Wisconsin, Madison, WI 53706, USA
4David Eccles School of Business, Department of Marketing, University of Utah, Salt Lake City, UT 84112, USA

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