Green is green at General Electric

Strategic Direction - Tập 22 Số 9 - Trang 21-23 - 2006

Tóm tắt

PurposeReviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.Design/methodology/approachScans the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy‐to‐digest briefing of no more than 1,500 words.FindingsIn May 2005, Jeff Immelt, CEO of global energy provider General Electric (GE), announced that he was turning the company green. The strategy, dubbed “Ecomagination” aims to cut GE's polluting emissions by 1 percent over the next seven years – a considerable amount when without such an initiative they would rise by 40 percent – and will focus on developing and selling eco‐friendly devices as a core part of GE's business.Practical implicationsProvides strategic insights and practical thinking that have influenced some of the world's leading organizations.Originality/valueThe briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

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Tài liệu tham khảo

Colvin, G. (2005), “The bionic manager”, Fortune, Vol. 152 No. 5, pp. 29‐35, ISSN 0738‐5587.

(The) Economist (2005), “A lean, clean electric machine”, The Economist ‘Special Report’, Vol. 377 No. 8456, December 10‐16, pp. 79‐81, ISSN 0023‐0613.

Fisher, D. (2005), “GE turns green”, Forbes, August 15, Vol. 176 No. 3, pp. 81‐5, ISSN 0015‐6914.

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Strategic Direction

Tập 22 Số 9

21-23

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